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State of the Universe

Key eMarketer Numbers-Top Trends for 2012 (millions & % of mobile phone users) US smartphone users US adult ereader users US tablet users |(millions and % of adult internet users) (millions & % of internet users) 107 90 (44%) 55 (38%) 46 (23%) 33 (24%) 34 (18%) (15%) 2011 2012 2011 2012 2011 2012 US online video viewers (millions & % of internet users) US mobile video viewers (millions & US online video ad spending (billions & % of online video viewers) % of online ad spending) $3.1 (8%) 169 158 (71%) (68%) $2.2 (7%) 55 45 (32%) (29%) 2011 2012 2011 2012 2011 2012 Source: eMarketer, 2011 134557 www.eMarketer.com

State of the Universe

shared by katramirez on Dec 07
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This provides a review of key 2012 online trends

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eMarketer

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