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The State of Travel Blogging 2013

THE STATE -of- TRAVEL BLOGGING 2013 With travel blogging such a rapidly-expanding industry, we asked a range of travel bloggers to spare a moment from their adventures and take part in a survey designed to take the pulse of the online phenomenon. Here's what we found... BLOG STATISTICS HOW OLD IS YOUR TRAVEL BLOG? WHAT IS THE PAGE RANK OF YOUR TRAVEL BLOG? >9 YEARS 25 7-8 YEARS <1 YEAR 5-6 YEARS 5% 5% 20 9% 2% 15 10 28% 50% 3-4 YEARS 1-2 YEARS 3 4 6 DON'T KNOW DO YOU RUN MORE THAN ONE TRAVEL BLOG? HOW MANY TRAVEL BLOGS DO YOU RUN? 25 .. 20 41% 15 YES NO 10 59% >7 DO YOU REGULARLY READ UP ABOUT SEO? WHICH SOURCE PROVIDES MOST TRAFFIC TO YOUR BLOG? DIRECT TRAFFIC NO BRAND RELATED SEARCH 26% NON-BRAND SEARCH 74% SOCIAL NETWORKS YES OTHER REFERRAL 10 15 20 25 WHICH SOCIAL NETWORKS DO YOU USE FOR PROMOTION? You Tube in Insta 100% 98% 67% 60% 50% 40% 39% 31% TWITTER FACEBOOK GOOGLE + PINTEREST YOUTUBE LINKEDIN INSTAGRAM BOOKMARKING ITUNES ADVERTISING DO YOU CURRENTLY MONETISE YOUR BLOG? HOW LONG DID IT TAKE YOU TO MONETISE YOUR BLOG? NO FIRST 3 MONTHS 6% 3-6 MONTHS 6-12 MONTHS 2ND YEAR 94% 3RD YEAR YES 10 15 20 25 IS BLOGGING YOUR SOLE SOURCE OF INCOME? MOST POPULAR FORMS OF ADVERTISEMENT SPONSORED POSTS 86% YES 24% CONTEXTUAL TEXT LINKS IN POSTS 84% TEXT LINKS (SIDEBAR OR FOOTER) 80% 76% WIDGETS 70% NO BANNERS (FIXED FEE) 70% MOST POPULAR CURRENCY FOR AD SPACE CONTEXTUAL TEXT LINKS (SIDEBAR OR FOOTER) 64% PRODUCT REVIEWS 62% ОТНER 14% ADSENSE OR SIMILAR EUROS 42% 6% US DOLLARS AFFILIATE ADS 16% 40% GB POUNDS 64% BANNERS (CPM) 32% PODCAST AUDIO ADVERTISING 2% DO YOU WORK EXCLUSIVELY WITH TRAVEL BRANDS? HOW MANY POSTS DO YOU WRITE PER MONTH? 25 20 15 42% YES NO 58% 10 <5 5- 10 10 - 15 15- 20 20 - 25 25 - 30 >30 (NUMBER OF POSTS) DO YOU CHARGE FOR SPONSORED POSTS? HOW MANY SPONSORED POSTS DO YOU PUBLISH PER MONTH? 16 DON'T ACCEPT NO 14 8% 12 10 2% YES 91% I DON'T ACCEPT THEM <1 1-2 3-4 4-5 6-7 >8 (NUMBER OF POSTS) AVERAGE TRAVEL BLOGGER AVERAGE BLOG AGE IS 2 YEARS BLOGGERS MOST E 5-15 MOST BLOGGERS POSTS AVERAGE PAGE RANK IS 3 HAVE MORE THAN MONTH ONE TRAVEL BLOG 94% sell advertising THREE QUARTERS OF BLOGGERS READ UP ABOUT SOLE INC SEO BLOGS PROV TWITTER & FACEBOOK ARE THE MOST POPULAR SOCIAL NETWORKS FOR BLOGGERS QUARTER OF TRAVEL Infographic created by No Pork Pies on behalf of travel company FHR www.noporkpies.com www.bookfhr.com noporkpies BookFHR.com ONUMBER OF BLOGGERS) (NUMBER OF BLOGGERS) AS WRITE

The State of Travel Blogging 2013

shared by FHR on Jan 23
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FHR are a travel company based in UK. They asked range of influential travel bloggers to fill out a survey designed to help them better understand the world of travel blogging. 'The State of Travel...

Publisher

FHR

Category

Travel
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