The State of Social User-Generated Content Among Top 10 Brands Speaking at IRCE

The Brought to you by STATE OF SOCIAL USER-GENERATED CONTENT AMONG TOP 10 BRANDS SPEAKING AT IRCE a ReadyPulse For the month of May, 2013 Fab. SKULL VCANDY Crate&Barrel HAUTELOOK пеwegg URBAN OUTFITTERS theVitamin wayfair V Shoppe Jackithreads wine.com TOTAL SOCIAL UGC 144.572 From three social networks for 10 brands User generated content is 29x more than brand generated content SOCIAL UGC BY TYPE Photos 86,827 Comments 44,140 66 Text Posts 10,257 S Links 3,256 Videos 92 PHOTOS BY NETWORK POSTS+COMMENTS SENTIMENT Instagram (85,622) twitter to (1,038) facebook (167) POSITIVE NEGATIVE TOTAL REPURPOSABLE Content: 49,460 Photo, video, positive text posts and positive comments BRANDS WITH THE MOST PHOTOS BY NETWORK Instagram Fab. facebook twitter SKULL YCANDY URBAN OUTFITTERS (60) (519) (70,055) BRANDS WITH THE MOST VIDEOS BY NETWORK facebook twitter URBAN OUTFITTERS SKULL CANDY (34) (17) Brands ranked by MOST REPURPOSABLE CONTENT 1. wayfair 26,758 2. пеwедд 4,936 CSKULL 3. VCANDY 4,755 4 URBAN OUTFITTERS 3.775 5. Fab. 3,211 theVitamin 6. V Shoppe 2,162 7. Jackthreads 1,998 8. HAUTELOOK 1,030 9. Crate&Barrel 809 10. 26 wine.com THE MOST EFFECTIVE CONTENT Most Engaging Photo Most Engaging Video ENGAGEMENT SCORE: 82.O ENGAGEMENT SCORE: 55.0 acaciabrinley Kevin XCX Branded. #UrbanOutfitters @kevinsuxx PERF VRT @iamsoundrecords: Check out a new video that @charli_xcx has done with @UrbanOutfitters for "Take My Hand" http://youtu.be/S7cOt-XFU8Y Reply 11 Retweet * Favorite * More Charli XCX - "Take My Hand" (Official Music Video) URBAN OUTFITTERS URBAN OUTFITTERS You Tube Most Engaging Post Most Engaging Comment ENGAGEMENT SCORE: 52.O ENGAGEMENT SCORE: 44.9 Dan Freeland Glenn Joseph Herrera May 16 at 8:17am May 7 at 3:04am Looking at your site now, got some real nice stuff. Your shoe selection is vast and This is really cool and beautiful! has variety. I love it. Jackithreads SKULL CANDY Brought to you by RE ReadyPulse www.readypulse.com Start your 30-day free trial today to find your best photos, videos and testimonials from your best customers. Social networks analyzed: facebook twitter Instagram www.readypulse.com/freetrial (2