The State of The Shopper

State of the Shopper Digital commerce growth accelerated in Q1 2015, driven by evolving shopper behavior. Here's how today's shoppers are shopping compared to Q1 2014: 1 9% Visits per shopper increased 9%.* 4 24% Digital Commerce traffic increased 24%. 8.9MINS 46% Visit duration fell 31% to 8.9 Orders per shopper minutes, and down 43% to 8.4 increased 6%. * minutes on phones. SALE 35% SALE 35% 13% Phones accounted for 35% of traffic and Discounts reduced 18% of orders. order value by 13% The analysis reflects a comparison of digital commerce sites transacting in Q1 2015 and Q1 2014, and activity of all shoppers. *The analysis reflects a comparison of digital commerce sites transacting in Q1 2015 and Q1 2014, and activity of registered users. Learn more about today's shopper and the state of digital commerce – by country and vertical – at demandware.com/Shopping-Index udemandware The Shopping Index is not indicative of Demandware's operational performance or its reported financial metrics. move faster, grow faster. O 2015 Demandware, Inc. This document contains archival information which should not be considered current and may no longer be accurate. Approved for unlimited distribution.