The State of Philippine Internet Usage 2013

THE STATE OF PHILIPPINE INTERNET USAGE 2013 DEMOGRAPHICS 33.6 MILLION 3.5 OUT OF 10 FILIPINOS ARE ONLINE ACTIVE INTERNET USERS 92,337,852 POPULATION ONLINE POPULATION 40% 15-24 31% 25-34 16% 35-44 9% 45-54 15.6 HOURS/MONTH 17.1 HOURS/MONTH WOMEN ARE MORE LIKELY TO VISIT WHILE MEN GRAVITATE TOWARDS FAMILY HOME RETAIL SPORTS AUTO TECHNOLOGY BEHAVIOR THE AVERAGE FILIPINO SPENDS O: 16.4 HOURS ON THE INTERNET PER MONTH 41.5% 17.3% 14.5% NEWS TIME IS SPENT ON SOCIAL MEDIA ON SERVICES ON NEWS AND INFORMATION MOBILE FILIPINOS ACCESS THE INTERNET USING A MOBILE DEVICE 20% OF THE TIME MOBILE PHONE USE MORE LIKELY IN THE 40% TYPICAL MORNING COMMUTE TABLET USE MORE LIKELY DURING THE EVENING OF FILIPINO SMARTPHONE OWNERS BROWSE THE INTERNET USING THEIR DEVICE 80% OF FILIPINO INTERNET USERS HAVE DOWNLOADED AT LEAST 1 MOBILE APP OR GAME IN THE LAST MONTH ENTERTAINMENT 82.5% FILIPINO INTERNET USERS ACCESS ENTERTAINMENT WEBSITES. AND SPEND 2.9 HOURS ON THEM. BLOG 50% OF FILIPINO INTERNET USERS ACCESS BLOGS, WITH AN AVERAGE OF O 14.4 MINUTES SPENT ON EACH VISIT. TRAVEL 27.8% INTERNET USERS ACCESS TRAVEL WEBSITES, AND SPEND 15.7 MINUTES ON EACH VISIT. VS SOUTH EAST ASIA 22% FASTEST GROWTH IN INTERNET AUDIENCE 19% FASTEST GROWTH IN SEARCHES SEARCH ENGINE USAGE 9120.8 PER MONTH VS THE WORLD FILIPINO WEB USERS ARE MORE LIKELY TO VISIT A f 17% O 3% SOCIAL NETWORKING SITE PHOTO SHARING SITE © 5% Q 3% MULTIMEDIA SITE SEARCH ENGINE SITE 8 5% e 1% ENTERTAINMENT SITE GAMING SITE SOURCES Southeast Asia Digital Future in Focus 2013 by comScore, Inc. http://www.comscore.com/Insights/Presentations_and_Whitepapers/2013/2013_Southeast_Asia_Digital_Future_in_Focus Internet penetration rises to 35% by PhilStar.com http://www.philstar.com/business/2013/02/02/903770/internet-penetration-rises-35 The Mobile Internet Consumer 2013 (Philippines) by Vserv.mobi http://blog.vserv.mobi/the-mobile-internet-consumer-philippines-2013/ Mobile Life 2013: What to watch for in 2013 and beyond (Philippines) http://www.pana.com.ph/backup/fyeo/materials/Speaker-4-Mobile-Life2013_Philippines_PANAS% 20Fair_April25.pdf © 2013 FORWARD SOLUTIONS PHILIPPINES | WWW.FORWARD.PH