State of the Art: The Present and Future of Music

A STATE OF THE ART The Present And Future Of Music 39m Ogm I GIVE YOUR CD PLAYER TO A MUSEUM! SOON BE ISSUED GRAMOPHONE TAPE RECORDER WALKMAN- CD PLAYER MUSIC STREAMING KICKS HARD Search Volume index Music streaming in 2010 was a 1,1 billion € business in Europe. The FIFA World Cup was a 1 billion one! ringtones itunes streaming FIFA Google trends 2004 2005 2006 2007 2008 2009 2010 1,1 : 1,0 Source: Informa Telecom & Media, Spotify. FIFA I WHAT? MUSIC? DON'T CARE, TILL IT'S GOOD! Anything, anytime, anywhere! Source: Patricia Seybould Group Music consumed in the U.S. per week: 17 hours of radio music per week, three hours of music they own. Radio is the predominant MUSIC IS EVERYWHERE Radio listening by place 50 percent in cars, 30 percent home, 20 percent at work, in the gym, or while we're out and'about. Source: Patricia Seybould Group In car ► MOBILE IS BREAKING THROUGH 2,000 mil 1,600 mil More mobile users than desktop 1.200 mil Internet users Desktop Mobile within 5 years. 800 mil Mobile is bigger and faster. 400 mil 2007 2008 2009 2010 2011 2012 2013 2014 2015 source: http://gigaom.files.wordpress.com/2010/04/mobile-chart2.png music ON iPhone Where do you listen? How are teens using their cell phones? 65% desktop client, 20% iPhone, 15% Android (WIMP/Telenor/Aspiro in Scandinavia, 2010) 60% listening to music (US, 2010) music to client Source: Morgan Stanley Research, WIMP/Telenor/Aspiro, Pew I SCENE: GLOBAL, ACTS: LOCAL # 1 #2 #3 #4 #5 US Katy Perry Rihanna Pink Bruno Mars, Ke$ha UK Matt Cardle Cee Lo Green Bruno Mars Take That JLS Europe Bruno Mars Pink B.E.P. Rihanna Duck Sauce Turkey Sila Mustafa Ceceli Emre Aydin Gokhan Tepe Yonca Lodi Source: Nielsen Music Control, 2011 I THE NEW BOYS & THE OLD DOGS OF MUSIC Pandora VEVO Last. fm Spotify Rhapsody Millions of Listeners Grooveshark MOG 10 15 20 25 30 35 40 45 50 55 60 65 70 75 80 Source: CNET, company infos, CrunchBase, Hypebot, Music Ally, TechCrunch, Silicon Alley Insider Shopping love Big dog Small dog Bite Size Year Shopping CBS Last.fm 280m USD 2007 APPLE Lala 80m USD 2010 НР Melodeo 30m USD 2010 THE FUTURE OF MUSIC. Listen to anything, anywhere, anytime. White label streaming music service. Local gm content, turnkey solution, all mobile platforms. www.3gm.hu POO Listens pauMe At home adio music Android Desktop