The State of the Mobile Music Industry

THE STATE OF THE MOBILE MUSIC INDUSTRY BY MOBILEROADIE" IN 2012 2$ 73 BILLION $429 MILLION 1.3 BILLION MOBILE APPS DOWNLOADED MADE FROM MUSIC APPS IN THE U.S DIGITAL MUSIC TRACH SALES DIGITAL MUSIC SALES PHYSICAL ALBUM SALES 15% -10% COMPARED TO 2011 COMPARED TO 2011 MOBILE ROADIE APPS HAVE BEEN DOWNLOADED 22,000,000 TIMES HOW MANY ARTISTS REACHED CERTAIN APP DOWNLOAD MILESTONES?* 1,000,000 2 APP DOWNLOADS 500,000 APP DOWNLOADS 6 100,000 APP DOWNLOADS 20 50,000 APP DOWNLOADS 17 2.5 7.5 10 12.5 15 17.5 20 NUMBER OF ARTISTS TO REACH DOWNLOAD MILESTONE BASED ONLY ON MOBILE ROADIE ARTISTS THE FUTURE OF MOBILE GLOBAL MOBILE MUSIC REVENUES 24 21 18 12 2010 2011 2012 2013 2014 (PROJECTED) (PROJECTED) RINGTONES RINGBACK TONES FULL TRACH DOWNLOADS STREAMING MUSIC APPS ARE NOW THE SECOND FASTEST-GROWING APP CATEGORY 87% 3 OF THE WORLD'S POPULATION HAS A MOBILE 4 BABIES BORN PER SECOND 39 MOBILE PHONES BOUGHT PER SECOND ARE YOU READY FOR MOBILE? MOBILEROADIE.com Sources: Motorolaconf, August 2010 Mobile Roadie client data Created by: Compuware.com Flurry Analytics, October 2011 - March 2012 Effective Monetisation of Music on Mobile by Informa Telicoms & Media, and Midem VentureHarbour 3. UOIT1A $ SN