State of mobile 2013

State of mobile 2013 infographic by AF-Studio.pl & Super Monitoring Mobile users will do anything and everything desktop users will do, provided it's presented in a usable way - Brad Frost Mobile adoption & market share By the end of 2013, there will be more mobile devices on Earth than people. Smartphone ownership MAY 2011 No cell phone; 17% FEBRUARY 2012 Smartphone; 35% 12% 41% Other cell phone;. 48% MAY 2013 46% 9% 56% 35% The average age for the first cell phone is now 13. Worldwide Devices Shipments by Segment (millions of units) 2500 Mobile Phone 2000 Tablet 1500 Ultramobile 1000 Desktop & Notebook 500 2012 2013 2014 More than 2 billion mobile devices will be shipped globally this year. 30 38 25 15 10 TIME IT TOOK TO REACH 13 50 MILLION USERS (YEARS) Radio TV Internet 3.5 Facebook 50 days Draw Something App Platforms Worldwide Devices Shipments by Operating System (millions of units) Jub 1000 800 600 400 200 2012 2013 2014 Android Windows 4 ioS/MacOS E: RIM Others Top mobile vendors IOther I Huawei Motorola I LG НTC Sony Ericsson Unknown RIM Samsung Apple I Nokia Top mobile operating systems Other Sony Ericsson Unknown Samsung I BlackBerry OS Series 40 I SymbianOS ios Android Top mobile browsers Other Chrome NetFront iPod Touch UC Browser I BlackBerry Nokia Opera iPhone Android Wireless Consumer Smartphone Ratings APPLE BLACKBERRY RIM OVERALL НTC SATISFACTION (0..5) LG MOTOROLA/NEXTEL NOKIA SAMSUNG Mobile usage & activities 50% of the average global mobile web users now use mobile as either their primary or exclusive means of going online. (65 The average consumer actively uses 6.5 apps throughout a 30-day period. 80% of mobile time is spent in apps. Time spent on iOS and Android Connected Devices Games; 32% Utility; 8% Web Browser; 18% Facebook; 18% Entertainment; 8% Social Networking; 6%- News; 2% Productivity; 2% MOBILE WEB ADOPTION IS GROWING Other; 6% 8 TIMES FASTER THAN WEB ADOPTION DID IN THE GLOBAL MOBILE TRAFFIC NOW ACCOUNTS FOR 15% 1.2 BILLION 28.85% 1990S AND EARLY 2000S. OF ALL INTERNET i THERE ARE OVER TRAFFIC. PEOPLE ACCESSING THE WEB FROM THEIR MOBILE O DEVICES. OF ALL EMAILS ARE OPENED ON MOBILE PHONES AND 10.16% ONE IN THREE 91% ON TABLETS. MOBILE-BASED SEARCHES MOBILE SEARCHES HAVE LOCAL MAKE UP OF MOBILE INTERNET INTENT VERSUS ONE IN FIVE ACCESS IS FOR SOCIAL ONE QUARTER ON DESKTOPS. ACTIVITIES VERSUS JUST OF ALL SEARCHES. 79% ON DESKTOPS. :71 HOURS A DAY MOBILE: 1.8 TV: 1.5 PC: 1.6 OTHER: 2.1 51% of mobile traffic is sent from mobile video 60% of users access Twitter through mobile 80% of smartphone owners and 81% of tablet owners use their devices in front of the television 9 44% of cell phone users have slept with their cell phone by their side so that they didn't miss a notification Mobile BusinesM E-commerce & Раyтents 80% of consumers plan to conduct mobile commerce in the next 12 months. 57% of users say they won't recommend a business with a poorly designed mobile site. Not having a mobile optimized website is like closing your store one day each week. 41% of people have used a mobile device to browse for a product after seeing it in a show or advertisement. TOP COMMERCIAL VENUES WHERE PEOPLE USE THEIR MOBILE DEVICE Hospitality; 2% Top retail venues where people use their mobile device Churches; 1% Other ; 9% Clothing Convenince Stores 18% 2896 Financial; 15% Gyms; 2% Specialty Stores Electronics 12% 9% Retail; 31% Auto 6% Service; 19% Discount 6% Big Box/Dept. Stores 5% D.L.Y. Restaurants & Cafes; 19% Food & Grocery 396 Sporting Goods Home Furnishings Beauty 396% 3% RETAIL RESEARCH BEHAVIOR BY DEVICE RETAIL PURCHASE BEHAVIOR BY DEVICE Purchase on smartphone Purchase on Purchase tablet Purchase in-store laptop 68% research of that 68% on their smartphone 35% 21% 28% 37% 67% research of that 67% on their tablet 15% 41% 32% 33% 74% research on their laptop of that 74% 16% 21% 52% 37% 60% research on in-store of that 60%- 19% 18% 29% 57% DO YOU USE YOUR MOBILE IN-STORE TO ENHANCE THE SHOPPING EXPERIENCE? Q1 2013- 01 2012 NO 36% YES 64% NO 20% YES 80% 25% increase HOW DO YOU USE YOUR MOBILE DEVICE TO ENHANCE THE IN-STORE SHOPPING EXPERIENCE? 59% 48% 47% Comparison shopping Searching for Searching for product reviews coupons 29% 25% 23% Obtaining additional Searching for a friend's review Purchasing on mobile instead information of in-store P 36% of shoppers search for other store locations on their phones while shopping in store. O52% of tablet users now say that they prefer to shop using their tablet rather than their PC. 72% of tablet owners make purchases from their devices on a weekly basis. Tablet users 50%: spend more money than PC users. Tablet visitors are nearly times more likely to purchase than smartphone visitors. PayPal ma$14 BILLION in payment volume mobile handled almost in 2012. Within years, half of today's smartphone users will be using mobile wallets as their A preferred payments method. Mobile advertising MOBILE ADS DISCOVERY 54% 40% 27% 23% VIA APPS ON A SEARCH ENGINE ON A RETAILER WEBSITE ON A VIDEO WEBSITE MOBILE ADS INFLUENCE 75% 45% 46% INTRODUCING TO SOMETHING NEW INFLUENCING IN-STORE PURCHASE INFLUENCING TO BUY VIA MOBILE AFTER SEEING MOBILE ADS: 80% 67% 52% DOWNLOADING VISITING THE WEBSITE VISITING AN APP OF THE ADVERTISER THE STORE/RETAILER/BUSINESS 45% 37% LOCATING THE ADVERTISER ON THE MAP CALLING THE ADVERTISER MOBILE ADVERTISING REVENUE BY REGION, WORLDWIDE (MILLIONS OF DOLLARS) f Mobile advertising is 30% of Facebook's ad revenue 2012 3181.5 1600.5 4333 2013 3825.7 1941.4 4864.9 2014 4694.9 2367.8 5506,7 3000 6000 9000 12000 15000 NORTH AMERICA WESTERN EUROPE ASIA/PACIFIC AND JAPAN REST OF THE WORLD SOURCES (ALPHABETICAL ORDER, FOR EXACT URLS PLEASE VISIT WWW.SUPERMONITORING.COM/BLOG/STATE:OF-MOBILE-2013/) ECONSULTANCY.COM, FLURRY.COM, GARTNER.COM, INMOBI.COM, JDPOWER.COM, LOCALYTICS.COM, LUXURYDAILY.COM, MASHABLE.COM, MOBIFY.COM, PEWINTERNET.ORG, STATCOUNTER.COM. DATA COMPILED BY SUPEREOMONTORING DESIGN BY AF-STUDIO.PL FOR YOUR WEBSITE www.SUPERMONITORING.COM wWW.AF-STUDIO.PL All the names and logos have been used only for information purposes and can be registered trademarks of their owners January, 2010 January, 2010 March, 2010 April, 2010 - April, 2010- May, 2010 - July, 2010 - NOIA July, 2010 - September, 2010 - November, 2010 - July, 2010 October, 2010 - October, 2010 January, 2011 - January, 2011 - March, 2011- May, 2011 - January, 2011 April, 2011 July, 2011 - October 2011- LTTOZ Sinc September, 2011 - November, 2011 – January, 2012 - January, 2012 January, 2012 - March, 2012 - May, 2012 - April, 2012 - July, 2012 - July, 2012 - 960.6 October, 2012 - eptember, 2012 November, 2012 – October, 2012 January, 2013 - January, 2013 January, 2013 - April, 2013 - April, 2013 March, 2013 - July, 2013 May, 2013 - CHOURS A DAY) MEDIA CONSUMPTION July, 2013