State of the Graphic Design Industry in Australia

THE DESIGN INDUSTRY 22,809 AUSTRALIANS IN AUSTRALIA IS STILL INDUSTRY IS THERE ARE DOMINATED 8,114 GRAPHIC DESIGN BUSINESSES WERE EMPLOYED AS GRAPHIC DESIGNERS IN 2013 BY SMALL PLAYERS IN AUSTRALIA IN ITS INFANCY BETWEEN 2003 AND 2011, THE TERTIARY EDUCATION SECTOR GRADUATED IN 85% COMPARED TO OTHER PARTS OF THE GLOBE EXCESS OF 18,300 GRAPHIC DESIGNERS E SİZE PERCENTAGES OF GRAPHIC DESIGN BUSINESSES IN AUSTRALIA OF STUDIOS HAVE FOUR OR LESS EMPLOYEES EMPLOYMENT THERE IS AN OVERSUPPLY OF GRAPHIC DESIGNERS TAS WA QLD VIC NSW DESIGN GRADUATES Vs 1% 8% ) (15%) (28%) 38%) STATE OF THE GRAPHIC DESIGN INDUSTRY INCREASING DEMAND FOR WEB AND MOBILE JOBS APPLICATIONS DESIGN THERE WILL BE STEADY GRADUATES JOBS GROWTH IN REVENUE TO $5.15 BILLION BETWEEN 1950 2012-2017 2010 DEMAND FOR PACKAGING DESIGN WILL INCREASE PREDICTIONS CHALLENGES THE LARGEST TWO INDUSTRY PLAYERS HOLD • IN AUSTRALIA IMPACTING THE GRAPHIC DESIGN SECTOR - CIIC's SUGGESTIONS FOR THE FUTURE- ONLY 1% MARKET SHARE INCREASING COMPETITION LACK OF STRATEGIC FINANCIAL MANAGEMENT MISMANAGEMENT DEVISE A BROADEN STUDIO'S BUSINESS THE INDUSTRY HAS A BRANDING & STRATEGIC MARKETING SCALE VERSUS PLAN OFFERING HUMAN TECHNOLOGY RESOURCES PRESSURES TOTAL REVENUE OF NICHE REVENUE $4.3 BILLION DOLLARS DEVELOP DEVELOP ADDITIONAL PRODUCT REVENUES TOP 3 STRATEGIC CHARGED DESIGN FEES PARTNERSHIPS ECONOMY COMPETITION DESIGNER CONCERNS WITH OTHER COMPANIES RESOURCES: Desktop Magazine 2013, the Creative Industries Innovation Centre 2011-2012, Design Institute of Australia 2013, Design Business Council 2011, IBISWorld 2013. YOKEDESIGN.COM.AU YOKE