The State of In-Game Advertising

THE STATE OF IN-GAME ADVERTISING by mochumedia WHO IS MOCHI MEDIA? Mochi Media is an in-game advertising and distribution network for free online Flash games. Developers mochimedia Advertisers Publishers The world's largest network of online Flash games: 110MM monthly unique visitors source: according to ComScore data, May 2012 CPM HAS INCREASED 177%! Mochi Media's network eCPM's have increased by 177% since 2009 APR 2012 AUG 2010 JAN 2009 EXPLOSIVE GLOBAL CPM GROWTH Flash Games are popular around the world. Mochi Media has worked hard to multiply eCPM's in these key markets. CHINA 26X CANADA 13X SPAIN 47X VIDEO USA 8X STATIC ITALY 22X VIDEO ADS: 10X BETTER CPM'S! AUSTRALIA 30X Mochi Media Video Ads CPM's beat Static CPM's in its network 10 to 1. VIDEO = TOP REVENUE GENERATOR According to eMarketer, video ads will generate 63% of total online ad revenue in 2012 ONLINE VIDEO TAKES FROM TV The percentage of Online Video Ads budgets as a percentage of total TV and Online ad spending will increase 46% by 2015. OTHER 4% MOBILE 6% IN-BANNER VIDEO 9% IN-BANNER DISPLAY 19% TV ADS IN-STREAM VIDEO (PRE-ROLL, MID-ROLL) 63% 2012 VIDEO AD BUYS: 400% INCREASE BY 2015 eMarketer estimates that online video ad spending will increase 400% by 2015 $7.11 $5.64 TV ADS $4.20 $3.09 $2.16 $1.42 2015 2010 2011 2012 2013 2014 2015 eMarketer. source: eMarketer, Top Digital Trends, December 2011 m source: Mochi Media network statistics, 2012 Copyright 2012 Mochi Media, Inc. www.mochimedia.com