The State of Digital Marketing

PREDICTION #1: PREDICTION #2: How has marketing evolved in 2014? BRANDS WILL LEVERAGE SOCIAL DATA TO BRANDS WILL CREATE SOCIAL CAMPAIGNS GAIN INSIGHTS ABOUT CONSUMERS, SPECIFICALLY FOR REACHING MOBILE USERS ONLINE AND IN-STORE. Offerpop looked back at the top predictions from marketing experts in early 2014 and surveyed more than 100 digital marketers to find out which 2014 predictions came true. 62% did not design mobile-specific campaigns 55% did not attempt to reach in-store customers RESULTS: True RESULTS: Mixed DID 2014's 74% used data leveraged from social Brands still need to play catch-up in mobile marketing. MARKETING PREDICTIONS media to gain insights about customers. COME TRUE? PREDICTION #3: PREDICTION #5: MARKETERS WILL GET SMARTER ABOUT BRANDS WILL SHIFT FOCUS FROM FACEBOOK MEASURING ROI FROM SOCIAL MEDIA EFFORTS. AND TWITTER TO NICHE SOCIAL NETWORKS. PREDICTION #4: 23% NOT VERY EFFECTIVE EFFECTIVE BRANDS WILL INTEGRATE EMAIL MARKETING WITH SOCIAL MEDIA. 20% 67% Marketers were asked to rate their effectiveness at YES 8% measuring ROI of their 2014 social media efforts. NOT EFFECTIVE 33% NO 9% VERY EFFECTIVE 40% NEUTRAL RESULTS: True RESULTS: False Marketers are embracing the symbiotic relationship between RESULTS: False Only 29% of marketers indicated they were effectively measuring ROI. email and social. Facebook and Twitter still reign supreme. Copyright © 2014 OfferpopTM offerpops Results based on a survey of 100 marketing professionals.