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State of the Baby Boomer
2011 Boomers turning 65 are largely satisfied with their lives. Seventy-eight percent of those turning 65 in 2011 say they are satisfied with the way things are going in their lives today.
More than 4 out of 10 people who plan on working after 65 will work out of necessity.
3 out of 5 seniors (50s and 60s plan on working past 65)
Almost 4 out of 10 people now expect to work past 70+ or never retire at all.
70% doubt that they will have enough money to meet retirement needs by age 65.
43% ARE IN THEIR 50S OR 60S
81% HAVE BEEN UNEMPLOYED FOR MORE THAN 1 YEAR
26.5% THE FASTEST GROWING
50+ AGE GROUP
32% ONLINE VIDEO VIEWS
ARE FROM 50+ AGE GROUP
55+ AGE GROUP
VISITED SOCIAL NETWORKING SITES FROM MOBILE DEVICE
FROM PREVIOUS YEAR
BOOMERS ON THE NET
100% 80% 60% 40% 20%
26.5% 32% 32%
DATING VIDEO SOCIAL NETWORKING
32% of online users aged 50-64 visit social networking sites
OF PEOPLE AGED 55-64 33% ARE SMART PHONE USERS
25% OF SMART PHONE USERS ARE 50+ OR OLDER
47% OF PEOPLE WHO GO ON CRUISES ARE AGED 50+
65% OF MUSEUM VISITORS TO ART AND HISTORY MUSEUMS ARE AGED 50+
The holidays are a great time to tell your brand story. From Black Friday trends and Mobile Shopping guides to the Best and Worst Times to Book Travel and Thanksgiving etiquette, the Visually team will help you craft your brand's unique stories and raise your social profile during the noisy holiday season.