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The State of B2B Social Media

A B2B Marketing Infographic

The state of B2B social media 2013



B2B Marketing's 2013 Social Media Benchmarking Report pitches social media as a maturing channel. But that doesn't mean to say all is rosy in the social media garden...



Describe your social strategy

1% don't know

38% defined

61% ad-hoc



How important is social media?

critical

some importance

important

no importance



Top Three Objectives

1: drive traffic to website

2: build brand and positioning

3: strengthen thought leadership



Primary Measurement Focus

1 website traffic

2 number of followers

3 content downloads

4 leads generated



The most popular platform

Twitter 85%

Indeed 82%

YouTube 77%

Facebook 71%

Google+ 36%



Google+ in B2B

Is the most useful channel

9% Now

29% In 12 Months

x3 b2b relevance by 2014



Degree to which people can calculate ROI

rarely or not at all (44%)

some of the time (30%)

half the time (7%)

most of the time (9%)

completely (1%)

don't know (9%) A B 2 B MARKETING INFOG RAPHIC The state of B2B social media 2013 B2B Marketing's 2013 Social Media Benchmarking Report pitches social media as a maturing channel. But that doesn't mean to say all is rosy in the social media garden... DESCRIBE YOUR SOCIAL STRATEGY THE MOST POPULAR PLATFORM 36% 1% 38% 61% You 77% Tube Meetup 85% don't know 71% defined in ad-hoc n 82% HOW IMPORTANT IS SOCIAL MEDIA? GOOGLE+ IN B2B critical some importance 29% important Is the b2b relevance most by 2014 no importance useful x3 You True channel 9% TOP THREE OBJECTIVES 1: drive traffic to website 2: build brand and positioning - DEGREE TO WHICH PEOPLE CAN CALCULATE ROI 3: strengthen thought leadership completely (1%) don't know (9%) most of the time (9%) half the time (7%) PRIMARY MEASUREMENT FOCUS website traffic number of followers some of the time (30%) 3 content downloads 4 leads generated rarely or not at all (44%) B2B Marketing MON IN 12 MONTHS

The State of B2B Social Media

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This infographic is drawn from data included in the 2013 B2B Marketing Social Media Benchmarking Report

Publisher

B2B Marketing

Designer

Purestone

Category

Business
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