Engaging Infographics

Visually provides on-demand access to the world's top designers and copywriters.

Learn More About Visually Infographics
Transcript

The State of B2B Social Media

A B2B Marketing Infographic

The state of B2B social media 2013



B2B Marketing's 2013 Social Media Benchmarking Report pitches social media as a maturing channel. But that doesn't mean to say all is rosy in the social media garden...



Describe your social strategy

1% don't know

38% defined

61% ad-hoc



How important is social media?

critical

some importance

important

no importance



Top Three Objectives

1: drive traffic to website

2: build brand and positioning

3: strengthen thought leadership



Primary Measurement Focus

1 website traffic

2 number of followers

3 content downloads

4 leads generated



The most popular platform

Twitter 85%

Indeed 82%

YouTube 77%

Facebook 71%

Google+ 36%



Google+ in B2B

Is the most useful channel

9% Now

29% In 12 Months

x3 b2b relevance by 2014



Degree to which people can calculate ROI

rarely or not at all (44%)

some of the time (30%)

half the time (7%)

most of the time (9%)

completely (1%)

don't know (9%)

The State of B2B Social Media

shared by araspinall on Apr 18, 2013 in Business

The State of B2B Social Media

shared by araspinall on Apr 18, 2013 in Business

2,287 views

3 faves

0 comments

This infographic is drawn from data included in the 2013 B2B Marketing Social Media Benchmarking Report
Rank: 488 of 26728 in Business

Published by
Did you work on this visual? Claim credit!

Embed Code

Switch to Wordpress Code
Click below to copy
Customize size