The Star Craft Economy

WHAT IS STARCRAFT? THESTAR TRAFT StarCraft is a military science iction real-time strategy video game developed by Blizzard Entertainment. The frst game of the StarCraft series was released for Microsoft Windows on March 31, 1998, ECONOMY Since its launch in 1998. StarCraft has sold an astonishing 11 million units. With the much anticipated arrival of StarCraft II: Wings of Liberty, the sequel to PROTOSS TERRAN StarCraft, approaching we look at the successful history of the franchise StarCraft. ZERG The game is set in the 26th century in a distant corner of the Milkly Way Galaxy The plot centers around three races Protoss (humanoids). Terrans (humans) and Zergs (insectoids). SALES ANO PROFITS StarCraft has won 37 awards. and has received a star on the Roor of the Metreon as part of the Walk of Game in San -100.000 unts of StarCrat -Units sold in South Horea $220 MILLION Francisco 6.5 MILLION UNITS 45 MILLION UNITS MILLION UNITS 199 OVER THE SPAN OF II YEARS COMPARISONS Top Blizzard Games in Units Sold Top PC Games in Units Sold Top Selling Games of All Time in Units Sold *The comparisons are based on individua games unts, not total franchise units HOW MUCH TIME IS SPENT PLAYING STARCRAFT? 10 minutes per week NPO Group reports that more time is being spent on PC game consoles than ever before. On average, 13.25 hours is spent per week on video games, a majority being MMPORGS. 583 323 297 ormation compled Iron Nelsen Vdeo Gane Rarking KOREA PRO GAMING LEAGUE WHERE IS STARCRAFT MOST POPULAR? Percentage of StarCraft Players: StarCraft has an active professional competition circut. particularly in South Korea. The two major game channels in South $2.8 BILLION INDUSTRY 43 Percent of Ongar Бате, StarCraft players are from Korea. StarCraft is especielly popular in Korean PC Bangs (or cyber cafe). Korean Bangs gained populariky when StarCraft was krst launched in 1998. each run a Starleague, viewed by millions of fans. 57% Rest of World 43% South Korea SOUTH KOREA E-SPORTS StarCraft accounts for 70% of e-Sports BATTLE NET Battle net is a full-service online gaming sike designed for Bizzard pames. R includes an achivement system, social-networking systems STARCRAFT II: WINGS OF LIBERTY and a competitive play option. When StarCraft was released in 1998. Usage of Battle net surged. Predicted First Year Sales of StarCraft it: Wings of Liberty Baltle net Status - 100.000 users - 100.000 unts of StarCralt ACTIVE USERS StarCraft i: Wings of Liberty 100.000 hours is the sequel to the dward-winning game StarCraft. It has been under development for 7 years What's New? New units and game play mechanics Ground-breaking single-player campaign USER HOURS SPENT PER DAY GUSDODOO00 >New 3-0 Graphics engine > Full multiplayer support Full map-making and scripting ZIMILION AVERAGE CONCURFENT USERS tools PEAK CONCURRENT USERS 5.6 MILLION UNITS* D227.10 OVER THE SPAN OF 1 YEAR "Estmate m Cn froup Aralyt Cog Ctz Saurces Battie net Blzzard Entertainment GAMESPOT .com IGN.com| Nielsen.com WallStreetJournal.com | NYTimes.com Stacraft2 com Next-Gen.Biz| Actiontrip.com Gunaxin.com| Wikiagaming com Cowen Group World of Warcraft Startreit Yarcreft Diablo Warcrot We Sports WorgraR Super Mario Bros Pokemon The Sims The Sims 2 Duck Hunk World of Warcraf World of Warcraf Pokema StarCraft Nintendogs Hal-Life Sid Meler Super Me Helf-Life 2 Wi Play New S Half-Life