Transcribed
Standard vs. interactive mobile banners – who wins?
WHO WINS? STANDARD VS INTERACTIVE BANNERS ... ÇLICK ATTACK TOURNAMENT RICH MEDIA & VIDEO ADS Impact on CTR as compared to standard banners on mobile. +260% II +350% AUTOMOTIVE PACKED +350% EINDUSTRY EDUCATION 24 +250% ENTERTA +240% RETAIL +1805% FINANCE +1705% ARMACEUTICALS +290% +26% TRAVEL +200% TELECON TECHNOLOGY ATIONS MOBILE AD CONSUMPTION BY DEVICE TYPE Tablet users are at least 3x more likely to consume ads than smartphone users. TABLET 3X SMART PHONE SOURCES: Fun Mobility blog; How to increase Mobile Advertising Click-Through rate; Millenial Media Mobile Ad Insights; InMobi Mobile Ad Consumation Report. CONSUMER
Standard vs. interactive mobile banners – who wins?
shared by ClickAttack on Jun 18
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The idea behind interactive banners is getting users to engage. This is based on a psychological phenomenon that is best perceived when we observe how people learn and memorize. The principle says tha...
t people will remember things better if they not only see or hear, but touch and feel.
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