There are so many various oils, as well as so many various uses that it can be incredibly confusing for the average consumer. Essential oils can be used for aromatherapy, scenting product or even cleaning. Since everyone tends to use them differently, it’s important to know a bit more about your product before using. Furthermore, you want to make sure to find 100% pure oils. What you will find in doing research, is that many companies cut the essential oil with what is called a ‘carrier’ oil. The company then drives up the cost on a synthetic product that will not have all the benefits you need. Finally, from a marketing standpoint, it is a great benefit to you, the seller, to provide a product with 100% pure ingredients as much as possible.