While you may have had your money on Kansas going all the way in March Madness this year, we've been hedging our bets on a different type of match-up: data-synced social media ads.
Using our Open Si...
gnals Ad Platform, and real-time score data from SportsData, our team was able to score a slam-dunk with real-time advertising on Facebook and Twitter. Using a variety of March Madness match-ups, we tested the performance of Facebook and Twitter ads that triggered when "Cinderella" teams took the lead in their respective games.
The results? Nothing but net - higher net CTR that is... The "Cinderella" ads drove significant actions on both platforms, with Facebook receiving a higher percent lift in CTR, and Twitter demonstrating a higher overall CTR. Take a look the complete findings below:
Never miss a thing with our weekly newsletter. We'll send you the latest and greatest infographics, news and all things Visually.
Go ahead, you can always opt out anytime with just one click.
Switch to Wordpress Code
Click below to copy
Get Notified of New Infographics
Thank you for subscribing to the Visually newsletter.
Just one last thing: we've sent you an email asking you to confirm your subscription.
Tell your story visually before December 31st and get a free iPad Air!*
The holidays are a great time to tell your brand story. From Black Friday trends and Mobile Shopping guides to the Best and Worst Times to Book Travel and Thanksgiving etiquette, the Visually team will help you craft your brand's unique stories and raise your social profile during the noisy holiday season.