Despite a tough economic climate, sports-related sales appear to be weathering the storm. According to the American Express Spending and Saving Tracker, 76% of those surveyed say they have not decreased their spending on sport-related purchases. Last year alone, the average sports fan spent $725 on related products and events, while people with an income of over $50K spend $1,143. Now your Charlotte business can benefit from what larger companies know – marketing to sports fans can build awareness and drive sales. Read on for more facts on sports-related spending.