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Spooky, Scary Spending: Halloween 2011

SPOOKY, SCORY SPONGING H A L L O W E E 2 0 1 1 A 10-year survey by the National Retail Federation shows more Americans will celebrate Halloween this year than at any other time in the past decade. 2011: THE SCARIEST YEAR OF THEM ALL! A 10-year survey by the National Retail Federation shows this year more Americans will celebrate Halloween than in the last decade. This means 31.4% This is up from And up from 68.6% of Americans plan 63.8% 62.1% to be tricked, not treated. of Americans plan to celebrate Halloween. in 2010. in 2009. Decorations, 2010 average spending: 2011 average spending: $68.28 $72.31 COSTUMES, & CANDY GUT-BUSTING CANDY Everyone knows you can't have Halloween without candy! That much candy means more treating and less tricking. 32.9 PERCENT 73.5 PERCENT say they will take their little ghouls and goblins trick-or-treating. say they will hand out candy. $21.05 of kids prefer candy and gum over baked goods and small toys. is what the average consumer will spend on candy in 2011. 84% HOUSE OF TERROR Halloween traditions are in full swing this year, with people decorating houses, attending parties, and carving pumpkins. THROW/ATTEND A PARTY: VISIT A HAUNTED HOUSE: 34.4% 33.3% 20.8% 22.9% of people will decorate their home and yard. This is slightly down from the 50.1 PERCENT who said they would last year. 49.5% 2010 2011 2010 2011 47.8% say they will carve a pumpkin. This is up from 2010, when only 46.3 PERCENT said they would. People are buying skeletons, extra large inflatable pumpkins, and fake cobwebs more than ever. Total spending averages $19.79 A PERSON! DRESS TO IMPRESS YOUR GHASTLY GUESTS Adults and children alike are planning to make an impression through costumes. PLAN TO DRESS IN Average consumer spending on 2010 2011 costumes: 40.1% 43.9% $26.52 COSTUME CHILDREN'S COSTUME EXPENSE ADULTS' COSTUME EXPENSE $840 MILLION $1 BILLION $1.21 BILLION $990 MILLION 2010 2011 2010 2011 14.7 PERCENT will dress up their beasts. $310 MILLION will be spent on animal, devil, witch, and pumpkin costumes. CAUTIOUSLY SPENDING AWAY Though spending is up, consumers are still being cautious. 16.6% 18.9% 32.1% 40.2% 87.1% Will use last year's Will make their own costume. Say the economy will impact celebration. Will buy less candy. Will spend less overall. costume. THE WHOLE CAULDRON Total Halloween spending is projected to reach: $3.8 BILLION Milo SOURCES: NATIONAL RETAIL FEDERATION | PRLOG.ORG | FRIGHTCATALOG.COM | OFFERS.COM |NATIONAL CONFECTIONERS ASSOCIATION

Spooky, Scary Spending: Halloween 2011

shared by ColumnFive on Nov 01
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A 10-year survey by the National Retail Federation shows more Americans will celebrate Halloween this year than at any other time in the past decade.

Publisher

Milo

Category

Economy
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