Spending Green on Black Friday

22 23 24 BLACK Thanksgiving 2012 WE ASKED 500 AMERICAN SHOPPERS FRIDAY AGES 18+ WHAT DO YOU TYPICALLY PURCHASE ON BLACK FRIDAY? 46% 42% 11% 1% THINGS I WANT GREAT DEALS THINGS I NED THINGS I'VE NEVER SEEN BEFORE BUT WOULDN'T NORMALLY GET 12% OF BLACK FRIDAY SHOPPERS SAID SOCIAL MEDIA 23% HAS AN IMPACT ON THEIR BLACK FRIDAY SHOPPING 10 OF BLACK FRIDAY SHOPPERS PLAN TO START SHOPPING BEFORE 3AM THIS YEAR 49% PAY ATTENTION TO BLACK FRIDAY DEALS POSTED ON COMPANIES' PAGES DEALS YOU'LL 23% NOTICE PHOTOS POSTED BY FRIENDS 42% THINK BLACK FRIDAY DEALS WILL BE AVAILABLE AT A LATER DATE TOP 3 REASONS TO AVOID BLACK FRIDAY WHAT COULD STORES DO TO GET YOU TO SHOP ON BLACK FRIDAY? "IT'S TOO CROWDED" "I WANT TO RELAX AT HOME" (3 "I CAN FIND THE SAME DEALS ONLINE" "OFFER THE SAME "THERE ISN'T ANY DEALS ONLINE WITH INCENTIVE. ONLINE FREE SHIPPING" DEALS ARE JUST AS GOOD AND I CAN EASILY COMPARE PRICES" 61% FEEL BLACK FRIDAY HAS CHANGED IN THE PAST THREE YEARS 39 BOGO TODAY ONLY 2% OFF 29% SAID THE DEALS 55% THINK IT'S 39% SAID THE LINES TO AREN'T AS GOOD MORE CROWDED CHECK OUT ARE LONGER • WHICH DO YOU PREFER? 35% BLACK FRIDAY 33% CYBER MONDAY 220% 3270 I LIKE THEM EQUALLY SALE "NO CROWDS, NO STANDING "IT'S MORE "THE DEALS ARE EXCITING – DIFFERENT BUT THE RUSH AND ADRENALINE" IN LINE...BETTER DEALS, TOO!" THE SATISFACTION IS THE SAME" Alarm CYBER Nov 26, 2012 at 4:20 AM WAKE UP AND SHOP!!!!!! MONDAY 5:24 AM 24% USUALLY SHOP BEFORE 6AM 2/3 PLAN TO SHOP CYBER MONDAY THIS YEAR 19% SHOP CYBER MONDAY AT WORK 67% WILL BE MEN WHO ARE YOU SHOPPING FOR ON CYBER MONDAY? то: MYSELF &OTHERS EQUALLY OTHERS MYSELF 38% 43% 19% OF THOSE SHOPPING FOR THEMSELVES ARE MALE • OF THOSE SHOPPING 76% FOR OTHERS ARE 81% FEMALE • For custom research studies and infographics, please contact us at [email protected]. 42 lab CC Market Research. Smarter.