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Spam vs Whitelist: Email Marketing Statistics

SPAM WHITELIST PAM SPAM SPAA Types of SPAM categories How do you personally define spam? 72% Email i did not Request. 25% 72% 62% 68% 67% PRoducts 73% 71% Email fRom poRn, pills, a 65% body part enlargement, I online casinos, etc. 20% 42% 66% 41% Financial 72% 70% Email that contains a virus 63% OR 'phishing' scheme. 52% 65% 36% 19% 67% Adult 63% Email that violates anti- 55% Spamming regulations. 36% 59% 35% 9% 61% 59% Email in my spam or junk mail Folder. Scams 55% 44% 50% 44% 55% 7% 63% Email fRom sources that i 55% cannot 'unsubscribe fRom. Health 34% 51% 28% 60% 22% Email that I once Re- quested, but no longer T Want. 7% 17% 13% 12% InteRnet 15% 21% 18% Jokes and silly messages 19% 6% FORWaRded to me. 15% 13% 10% Leisure 16% 5% others 4% 5% 100% Spiritual 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Facts on Spam of all email is spam. Of respondents admit to using the "report spam" button to unsubscribe. of US and UK Internet Users said the reason for not Email users have used the "report spam" button in their email clients. regularly opening/reading email marketing mes- sages is that they consider the message to be spam. of US Internet users consider messages they once requested but no longer want to be spam. Email users want a universal "unsubscribe" button in their email clients' interfaces, one that would send an unsubscribe request from the receiving email server to the sender's database. 90 percent 39% of all email sent through servers is considered Of email reaching corporate servers is spam. spam. 30% 53% say they received less spam than they did last year 21% 53% Say they use spam com- plaint mechanisms Use the "report spam" button to unsubscribe even though the email is not technically spam Used the "report spam" button often or very often. End Result of Clicking on Spam Whitelist is A list of e-mail addresses that a mail server oR e-mail client program is configured to accept as valid, incoming mail. E-mail filtering that relies entirely on whitelists is severely restricted vecause only messages fRom addresses on the list are allowed, and all the Rest are discarded. Users are spending 16 seconds identifying and deleting each spam email, which translates into an annual cost of $70 billion to all U.S. businesses. 4-5 seconds - Wasted corporate time per Spam email. A list of valid domain names mail server is configured to accept. All mail fRom users With that domain are allowed. The Spam epidemic is costing U.S. businesses $712 for each employee in lost worker productivity. 14 16% - Email address changes due to Spam. A list of Wen sites that are allowed to be accessed. A Company can configure its Routers and firewalls to allow only certain Web sites to be accessed, because they Relate to business. 20 percent of respondents admit to using the "report spam" button to unsubscribe. 39% of all respondents said they used the "report spam" button often or very often. Email Statistics & Spam Statistics Daily emails sent Daily Spam emails sent 31 billion 12.4 billion Daily emails received per person Daily Spam received per person 10 Daily emails sent per email address Annual Spam received per person 56 2,200 Daily emails sent per corporate user Spam cost to non-corp Internet users 34 $ 255 million Daily emails sent per person Email considered Spam 174 40% Email addresses per person Spam cost to all U.S. Corporations 3.1 average $ 8.9 million Cost to all Internet users States with Anti-Spam Laws $ 255 million 26 Statistics on Filtered or Deleted Spam, Delivered Email and Total Email Processed Filtered or deleted spam (spam, viruses, blocked, illegal characters, discarded, filtered) Delivered email (exclusive of spam) Total email processed Data is measured in mil- lions Monthly total (million) FY 10 Daily average Monthly total (millions) Monthly total (millions) (million) Month Month Month 1st quarter Jul 09 61.7 2.01 Jul 09 6.2 Jul 09 67.81 Aug 09 61.8 2 Aug 09 6.3 Aug 09 68.21 Sep 09 62.3 2.08 Sep 09 11.8 Sep 09 74.13 2nd quarter Oct 09 67.1 2.16 Oct 09 11.4 Oct 09 78.5 Nov 09 62.9 2.09 Nov 09 11 Nov 09 73.9 Dec 09 44.5 1.4 Dec 09 8.8 Dec 09 53.3 3rd quarter Jan 10 47.9 1.5 Jan 10 10.3 Jan 10 58.2 Feb 10 41.4 1.4 Feb 10 11.5 Feb 10 52.9 Mar 10 43.4 1.4 Mar 10 10.2 Mar 10 53.6 4th quarter Apr 10 43.3 1.4 Apr 10 12.5 Apr 10 55.8 May 10 37.8 1.2 May 10 8.4 May 10 46.2 Jun 10 36.3 1.2 Jun 10 6.5 Jun 10 42.8 Industry Statistics Business Products 3.7% 94.6% and Services General 23.9% Business Publishing 5.3% 97.9% Media General 16.7% 15.8% 16.9% 94.5% Consumer Products CPG Consumer Products 7.4% 90.4% Pharmaceutical 25.3% 6.0% 14.8% Consumer Publishing 98.4% Media General Consumer Services 5.8% 94.3% Telecom 22.1% Financial Services 4.4% 94.8% CC/Banks 29.7% Financial Services 6.5% 96.0% General 30.7% 4.7% 98.0% Retail Apparel 15.7% 7.1% 95.6% Retail General 24.8% Retail Specialty 4.0% 92.2% 19.9% 5.0% Travel/Hospitality Travel Services 96.2% 27.1% 0% 25% 50% 75% 100% Non-Bounce Rate Open Rate Click-Through Rate INDUSTRIES WITH HIGHEST OPEN RATES SECTORS WITH LOWEST OPEN RATES 25.3%Agriculture Religious 21.0% 19.2% Entertainment 8.2% Banking 18.1%am OTransportation 7.4% Marketing Large Business3% 7.3% Medical INDUSTRIES WITH HIGHEST CLICK THROUGH RATES SECTORS WITH LOWEST CLICK THROUGH RATES 0.9% Legal 0.8% Marketing 10.5% Religious 7.6% Transportation 4.8% Environment 0.7% Entertainment 4.5% Retail 2.7% Restaurant Associations is the industry with 0.07% 72.3% 0.11% Lowest Unsubscribe Rate 0.23% Lowest Bounce Rate Highest Open Rate Lowest Complaint Rate Email Marketing highest average click rate Spam most successful click trough rate XXX 1. 8.75% 5.60% Porn Arts my name is jon 6.66% 0.02% Pharmaceutical Education 6.43% 0.07% 3. Rolex watches Travel EMAIL MARKETING Pricing GENERAL EMAIL Campaigns Messages/ Monthly Fee Setup Fee of Emails Price O Cost p/ Month Thousand up to 1000 $30 $350 100,000 $99 $1.00 1,001 - 2,500 $45 $350 250,000 $199 $.80 2,501 - 5,000 $70 $350 400,000 $249 $.62 5,001 - 10,000 $125 $350 1,000,000 $399* $.19 10,001 - 17,500 $170 $350 3,000,000 $549 $.18 17,501 - 25,000 $210 $350 10,000,000 $1499 $.15 25,001 - 37,500 $280 $350 25,000,000 $1999 $.08 37,501 - 50,000 $350 $350 50,000,000 $2499 $.05 Per Subscriber vs. Per Email vs. Monthly Email Marketing Pricing Schemes The pricing structures that the email marketing companies use can range from a per email price with no monthly fees, a monthly fee that has a maximum number of emails that can be sent and a monthly fee where an unlimited or higher number of emails can be sent to a specific number of subscribers. Email Spending The average amount companies spend on personnel budgets for email marketing is $182,067, up from $169,710 in 1. 2005. 2. The average number of full-time email marketing professionals remains consistent at three. 3. The current average salaries have increased from $50,526 in 2005 to $63,547. The majority of marketers annually allocate less than $250,000 to each of the discrete email functions of acquisition, 4. retention and creative. 5. Companies with annual revenue of more than $500 million budget $406,403 for their dedicated email marketing staff. 6. Companies with revenue under $500 million pay out an average of $135,065 in email marketing employees' salaries. Sources • http://www.maawg.org/system/files/2010_MAAWG-Consumer_Survey.pdf . http://spam-filter-review.toptenreviews.com/spam-statistics.html • Postini • Direct Magazine (2007) Epsilon (2007) • Email Sender and Provider Coalition (2007) http://www.emallstatcenter.com/Spam.html • http://www.eliteemail.com/university/spam/spam-stats.html • http://www.emailstatcenter.com/Spam.html • http://www.pcmag.com/encyclopedia_term/0,2542,t%3Dwhitelist&i%3D54441,00.asp • http://spam-filter-review.toptenreviews.com/spam-statistics.html • http://www.ferris.com/research-library/industry-statistics/ • http://www.nytimes.com/2006/07/03/technology/03drill.html?_r=1 • http://www.emailstatcenter.com/lIndustryStats.html • http://www.emailjunkies.co.uk/default.asp/p=12/Email_Marketing_Pricing • JupiterResearch "E-mail Spending and Governance 2007" (2007) • e-Dialog "Manifesto for E-mail Marketers: Consumer Demand Relevance" (2010) • Nucleus Research (2007) • Nucleus Research (2007) • TopTenReviews.com (2005) • Nucleus Research(2007) • TopTenReviews.com (2005) • Email Sender and Provider Coalition(2007) • Epsilon "Q3 2010 Email Trends and Benchmark" (2010) . MailerMailer "Email Marketing Metrics Report" (2010) • GetResponse "Email Marketing Performance by Industry SPAM WHITELIST PAM SPAM SPAA Types of SPAM categories How do you personally define spam? 72% Email i did not Request. 25% 72% 62% 68% 67% PRoducts 73% 71% Email fRom poRn, pills, a 65% body part enlargement, I online casinos, etc. 20% 42% 66% 41% Financial 72% 70% Email that contains a virus 63% OR 'phishing' scheme. 52% 65% 36% 19% 67% Adult 63% Email that violates anti- 55% Spamming regulations. 36% 59% 35% 9% 61% 59% Email in my spam or junk mail Folder. Scams 55% 44% 50% 44% 55% 7% 63% Email fRom sources that i 55% cannot 'unsubscribe fRom. Health 34% 51% 28% 60% 22% Email that I once Re- quested, but no longer T Want. 7% 17% 13% 12% InteRnet 15% 21% 18% Jokes and silly messages 19% 6% FORWaRded to me. 15% 13% 10% Leisure 16% 5% others 4% 4% 5% 100% Spiritual 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Facts on Spam of all email is spam. Of respondents admit to using the "report spam" button to unsubscribe. of US and UK Internet Users said the reason for not Email users have used the "report spam" button in their email clients. regularly opening/reading email marketing mes- sages is that they consider the message to be spam. of US Internet users consider messages they once requested but no longer want to be spam. Email users want a universal "unsubscribe" button in their email clients' interfaces, one that would send an unsubscribe request from the receiving email server to the sender's database. 90 percent 39% of all email sent through servers is considered Of email reaching corporate servers is spam. spam. 30% 53% say they received less spam than they did last year 21% 53% Say they use spam com- plaint mechanisms Use the "report spam" button to unsubscribe even though the email is not technically spam Used the "report spam" button often or very often. End Result of Clicking on Spam Whitelist is A list of e-mail addresses that a mail server oR e-mail client program is configured to accept as valid, incoming mail. E-mail filtering that relies entirely on whitelists is severely restricted vecause only messages fRom addresses on the list are allowed, and all the Rest are discarded. 1 Users are spending 16 seconds identifying and deleting each spam email, which translates into an annual cost of $70 billion to all U.S. businesses. 4-5 seconds - Wasted corporate time per Spam email. A list of valid domain names mail server is configured to accept. All mail fRom users With that domain are allowed. The Spam epidemic is costing U.S. businesses $712 for each employee in lost worker productivity. 14 16% - Email address changes due to Spam. A list of Wen sites that are allowed to be accessed. A Company can configure its Routers and firewalls to allow only certain Web sites to be accessed, because they Relate to business. 20 percent of respondents admit to using the "report spam" button to unsubscribe. 39% of all respondents said they used the "report spam" button often or very often. Email Statistics & Spam Statistics Daily emails sent Daily Spam emails sent 31 billion 12.4 billion Daily emails received per person Daily Spam received per person 10 Daily emails sent per email address Annual Spam received per person 56 2,200 Daily emails sent per corporate user Spam cost to non-corp Internet users 34 $ 255 million Daily emails sent per person Email considered Spam 174 40% Email addresses per person Spam cost to all U.S. Corporations 3.1 average $ 8.9 million Cost to all Internet users States with Anti-Spam Laws $ 255 million 26 Statistics on Filtered or Deleted Spam, Delivered Email and Total Email Processed Filtered or deleted spam (spam, viruses, blocked, illegal characters, discarded, filtered) Delivered email (exclusive of spam) Total email processed Data is measured in mil- lions Monthly total (million) FY 10 Daily average Monthly total (millions) Monthly total (millions) (million) Month Month Month 1st quarter Jul 09 61.7 2.01 Jul 09 6.2 Jul 09 67.81 Aug 09 61.8 2 Aug 09 6.3 Aug 09 68.21 Sep 09 62.3 2.08 Sep 09 11.8 Sep 09 74.13 2nd quarter Oct 09 67.1 2.16 Oct 09 11.4 Oct 09 78.5 Nov 09 62.9 2.09 Nov 09 11 Nov 09 73.9 Dec 09 44.5 1.4 Dec 09 8.8 Dec 09 53.3 3rd quarter Jan 10 47.9 1.5 Jan 10 10.3 Jan 10 58.2 Feb 10 41.4 1.4 Feb 10 11.5 Feb 10 52.9 Mar 10 43.4 1.4 Mar 10 10.2 Mar 10 53.6 4th quarter Apr 10 43.3 1.4 Apr 10 12.5 Apr 10 55.8 May 10 37.8 1.2 May 10 8.4 May 10 46.2 Jun 10 36.3 1.2 Jun 10 6.5 Jun 10 42.8 Industry Statistics Business Products 3.7% 94.6% and Services General 23.9% Business Publishing 5.3% 97.9% Media General 16.7% 15.8% 16.9% 94.5% Consumer Products СPG Consumer Products 7.4% 90.4% Pharmaceutical 25.3% 6.0% 14.8% Consumer Publishing 98.4% Media General Consumer Services 5.8% 94.3% Telecom 22.1% Financial Services 4.4% 94.8% СС/Banks 29.7% Financial Services 6.5% 96.0% General 30.7% 4.7% 98.0% Retail Apparel 15.7% 7.1% 95.6% Retail General 24.8% Retail Specialty 4.0% 92.2% 19.9% 5.0% Travel/Hospitality Travel Services 96.2% 27.1% 0% 25% 50% 75% 100% Non-Bounce Rate Open Rate Click-Through Rate INDUSTRIES WITH HIGHEST OPEN RATES SECTORS WITH LOWEST OPEN RATES 25.3%Agriculture Religious 21.0% 19.2% Entertainment 8.2% Banking 18.1%am OTransportation 7.4% Marketing Large Business3% 7.3% Medical INDUSTRIES WITH HIGHEST CLICK THROUGH RATES SECTORS WITH LOWEST CLICK THROUGH RATES 0.9% Legal 0.8% Marketing 10.5% Religious 7.6% Transportation 4.8% Environment 0.7% Entertainment 4.5% Retail 2.7% Restaurant Associations is the industry with 0.07% 72.3% 0.11% Lowest Unsubscribe Rate 0.23% Lowest Bounce Rate Highest Open Rate Lowest Complaint Rate Email Marketing highest average click rate Spam most successful click trough rate XXX 1. 8.75% 5.60% Porn Arts my name is jon 6.66% 0.02% Pharmaceutical Education 6.43% 0.07% 3. Rolex watches Travel EMAIL MARKETING Pricing GENERAL EMAIL Campaigns Messages/ Monthly Fee Setup Fee of Emails Price O Cost p/ Month Thousand up to 1000 $30 $350 100,000 $99 $1.00 1,001 - 2,500 $45 $350 250,000 $199 $.80 2,501 - 5,000 $70 $350 400,000 $249 $.62 5,001 - 10,000 $125 $350 1,000,000 $399* $.19 10,001 - 17,500 $170 $350 3,000,000 $549 $.18 17,501 - 25,000 $210 $350 10,000,000 $1499 $.15 25,001 - 37,500 $280 $350 25,000,000 $1999 $.08 37,501 - 50,000 $350 $350 50,000,000 $2499 $.05 Per Subscriber vs. Per Email vs. Monthly Email Marketing Pricing Schemes The pricing structures that the email marketing companies use can range from a per email price with no monthly fees, a monthly fee that has a maximum number of emails that can be sent and a monthly fee where an unlimited or higher number of emails can be sent to a specific number of subscribers. Email Spending The average amount companies spend on personnel budgets for email marketing is $182,067, up from $169,710 in 1. 2005. 2. The average number of full-time email marketing professionals remains consistent at three. 3. The current average salaries have increased from $50,526 in 2005 to $63,547. The majority of marketers annually allocate less than $250,000 to each of the discrete email functions of acquisition, 4. retention and creative. 5. Companies with annual revenue of more than $500 million budget $406,403 for their dedicated email marketing staff. 6. Companies with revenue under $500 million pay out an average of $135,065 in email marketing employees' salaries. Sources • http://www.maawg.org/system/files/2010_MAAWG-Consumer_Survey.pdf . http://spam-filter-review.toptenreviews.com/spam-statistics.html • Postini • Direct Magazine (2007) Epsilon (2007) • Email Sender and Provider Coalition (2007) http://www.emallstatcenter.com/Spam.html • http://www.eliteemail.com/university/spam/spam-stats.html • http://www.emailstatcenter.com/Spam.html • http://www.pcmag.com/encyclopedia_term/0,2542,t%3Dwhitelist&i%3D54441,00.asp • http://spam-filter-review.toptenreviews.com/spam-statistics.html • http://www.ferris.com/research-library/industry-statistics/ • http://www.nytimes.com/2006/07/03/technology/03drill.html?_r=1 • http://www.emailstatcenter.com/lIndustryStats.html • http://www.emailjunkies.co.uk/default.asp/p=12/Email_Marketing_Pricing • JupiterResearch "E-mail Spending and Governance 2007" (2007) • e-Dialog "Manifesto for E-mail Marketers: Consumer Demand Relevance" (2010) • Nucleus Research (2007) • Nucleus Research (2007) • TopTenReviews.com (2005) • Nucleus Research(2007) • TopTenReviews.com (2005) • Email Sender and Provider Coalition(2007) • Epsilon "Q3 2010 Email Trends and Benchmark" (2010) . MailerMailer "Email Marketing Metrics Report" (2010) • GetResponse "Email Marketing Performance by Industry SPAM WHITELIST PAM SPAM SPAA Types of SPAM categories How do you personally define spam? 72% Email i did not Request. 25% 72% 62% 68% 67% PRoducts 73% 71% Email fRom poRn, pills, a 65% body part enlargement, I online casinos, etc. 20% 42% 66% 41% Financial 72% 70% Email that contains a virus 63% OR 'phishing' scheme. 52% 65% 36% 19% 67% Adult 63% Email that violates anti- 55% Spamming regulations. 36% 59% 35% 9% 61% 59% Email in my spam or junk mail Folder. Scams 55% 44% 50% 44% 55% 7% 63% Email fRom sources that i 55% cannot 'unsubscribe fRom. Health 34% 51% 28% 60% 22% Email that I once Re- quested, but no longer T Want. 7% 17% 13% 12% InteRnet 15% 21% 18% Jokes and silly messages 19% 6% FORWaRded to me. 15% 13% 10% Leisure 16% 5% others 4% 4% 5% 100% Spiritual 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Facts on Spam of all email is spam. Of respondents admit to using the "report spam" button to unsubscribe. of US and UK Internet Users said the reason for not Email users have used the "report spam" button in their email clients. regularly opening/reading email marketing mes- sages is that they consider the message to be spam. of US Internet users consider messages they once requested but no longer want to be spam. Email users want a universal "unsubscribe" button in their email clients' interfaces, one that would send an unsubscribe request from the receiving email server to the sender's database. 90 percent 39% of all email sent through servers is considered Of email reaching corporate servers is spam. spam. 30% 53% say they received less spam than they did last year 21% 53% Say they use spam com- plaint mechanisms Use the "report spam" button to unsubscribe even though the email is not technically spam Used the "report spam" button often or very often. End Result of Clicking on Spam Whitelist is A list of e-mail addresses that a mail server oR e-mail client program is configured to accept as valid, incoming mail. E-mail filtering that relies entirely on whitelists is severely restricted vecause only messages fRom addresses on the list are allowed, and all the Rest are discarded. 1 Users are spending 16 seconds identifying and deleting each spam email, which translates into an annual cost of $70 billion to all U.S. businesses. 4-5 seconds - Wasted corporate time per Spam email. A list of valid domain names mail server is configured to accept. All mail fRom users With that domain are allowed. The Spam epidemic is costing U.S. businesses $712 for each employee in lost worker productivity. 14 16% - Email address changes due to Spam. A list of Wen sites that are allowed to be accessed. A Company can configure its Routers and firewalls to allow only certain Web sites to be accessed, because they Relate to business. 20 percent of respondents admit to using the "report spam" button to unsubscribe. 39% of all respondents said they used the "report spam" button often or very often. Email Statistics & Spam Statistics Daily emails sent Daily Spam emails sent 31 billion 12.4 billion Daily emails received per person Daily Spam received per person 10 Daily emails sent per email address Annual Spam received per person 56 2,200 Daily emails sent per corporate user Spam cost to non-corp Internet users 34 $ 255 million Daily emails sent per person Email considered Spam 174 40% Email addresses per person Spam cost to all U.S. Corporations 3.1 average $ 8.9 million Cost to all Internet users States with Anti-Spam Laws $ 255 million 26 Statistics on Filtered or Deleted Spam, Delivered Email and Total Email Processed Filtered or deleted spam (spam, viruses, blocked, illegal characters, discarded, filtered) Delivered email (exclusive of spam) Total email processed Data is measured in mil- lions Monthly total (million) FY 10 Daily average Monthly total (millions) Monthly total (millions) (million) Month Month Month 1st quarter Jul 09 61.7 2.01 Jul 09 6.2 Jul 09 67.81 Aug 09 61.8 2 Aug 09 6.3 Aug 09 68.21 Sep 09 62.3 2.08 Sep 09 11.8 Sep 09 74.13 2nd quarter Oct 09 67.1 2.16 Oct 09 11.4 Oct 09 78.5 Nov 09 62.9 2.09 Nov 09 11 Nov 09 73.9 Dec 09 44.5 1.4 Dec 09 8.8 Dec 09 53.3 3rd quarter Jan 10 47.9 1.5 Jan 10 10.3 Jan 10 58.2 Feb 10 41.4 1.4 Feb 10 11.5 Feb 10 52.9 Mar 10 43.4 1.4 Mar 10 10.2 Mar 10 53.6 4th quarter Apr 10 43.3 1.4 Apr 10 12.5 Apr 10 55.8 May 10 37.8 1.2 May 10 8.4 May 10 46.2 Jun 10 36.3 1.2 Jun 10 6.5 Jun 10 42.8 Industry Statistics Business Products 3.7% 94.6% and Services General 23.9% Business Publishing 5.3% 97.9% Media General 16.7% 15.8% 16.9% 94.5% Consumer Products СPG Consumer Products 7.4% 90.4% Pharmaceutical 25.3% 6.0% 14.8% Consumer Publishing 98.4% Media General Consumer Services 5.8% 94.3% Telecom 22.1% Financial Services 4.4% 94.8% СС/Banks 29.7% Financial Services 6.5% 96.0% General 30.7% 4.7% 98.0% Retail Apparel 15.7% 7.1% 95.6% Retail General 24.8% Retail Specialty 4.0% 92.2% 19.9% 5.0% Travel/Hospitality Travel Services 96.2% 27.1% 0% 25% 50% 75% 100% Non-Bounce Rate Open Rate Click-Through Rate INDUSTRIES WITH HIGHEST OPEN RATES SECTORS WITH LOWEST OPEN RATES 25.3%Agriculture Religious 21.0% 19.2% Entertainment 8.2% Banking 18.1%am OTransportation 7.4% Marketing Large Business3% 7.3% Medical INDUSTRIES WITH HIGHEST CLICK THROUGH RATES SECTORS WITH LOWEST CLICK THROUGH RATES 0.9% Legal 0.8% Marketing 10.5% Religious 7.6% Transportation 4.8% Environment 0.7% Entertainment 4.5% Retail 2.7% Restaurant Associations is the industry with 0.07% 72.3% 0.11% Lowest Unsubscribe Rate 0.23% Lowest Bounce Rate Highest Open Rate Lowest Complaint Rate Email Marketing highest average click rate Spam most successful click trough rate XXX 1. 8.75% 5.60% Porn Arts my name is jon 6.66% 0.02% Pharmaceutical Education 6.43% 0.07% 3. Rolex watches Travel EMAIL MARKETING Pricing GENERAL EMAIL Campaigns Messages/ Monthly Fee Setup Fee of Emails Price O Cost p/ Month Thousand up to 1000 $30 $350 100,000 $99 $1.00 1,001 - 2,500 $45 $350 250,000 $199 $.80 2,501 - 5,000 $70 $350 400,000 $249 $.62 5,001 - 10,000 $125 $350 1,000,000 $399* $.19 10,001 - 17,500 $170 $350 3,000,000 $549 $.18 17,501 - 25,000 $210 $350 10,000,000 $1499 $.15 25,001 - 37,500 $280 $350 25,000,000 $1999 $.08 37,501 - 50,000 $350 $350 50,000,000 $2499 $.05 Per Subscriber vs. Per Email vs. Monthly Email Marketing Pricing Schemes The pricing structures that the email marketing companies use can range from a per email price with no monthly fees, a monthly fee that has a maximum number of emails that can be sent and a monthly fee where an unlimited or higher number of emails can be sent to a specific number of subscribers. Email Spending The average amount companies spend on personnel budgets for email marketing is $182,067, up from $169,710 in 1. 2005. 2. The average number of full-time email marketing professionals remains consistent at three. 3. The current average salaries have increased from $50,526 in 2005 to $63,547. The majority of marketers annually allocate less than $250,000 to each of the discrete email functions of acquisition, 4. retention and creative. 5. Companies with annual revenue of more than $500 million budget $406,403 for their dedicated email marketing staff. 6. Companies with revenue under $500 million pay out an average of $135,065 in email marketing employees' salaries. Sources • http://www.maawg.org/system/files/2010_MAAWG-Consumer_Survey.pdf . http://spam-filter-review.toptenreviews.com/spam-statistics.html • Postini • Direct Magazine (2007) Epsilon (2007) • Email Sender and Provider Coalition (2007) http://www.emallstatcenter.com/Spam.html • http://www.eliteemail.com/university/spam/spam-stats.html • http://www.emailstatcenter.com/Spam.html • http://www.pcmag.com/encyclopedia_term/0,2542,t%3Dwhitelist&i%3D54441,00.asp • http://spam-filter-review.toptenreviews.com/spam-statistics.html • http://www.ferris.com/research-library/industry-statistics/ • http://www.nytimes.com/2006/07/03/technology/03drill.html?_r=1 • http://www.emailstatcenter.com/lIndustryStats.html • http://www.emailjunkies.co.uk/default.asp/p=12/Email_Marketing_Pricing • JupiterResearch "E-mail Spending and Governance 2007" (2007) • e-Dialog "Manifesto for E-mail Marketers: Consumer Demand Relevance" (2010) • Nucleus Research (2007) • Nucleus Research (2007) • TopTenReviews.com (2005) • Nucleus Research(2007) • TopTenReviews.com (2005) • Email Sender and Provider Coalition(2007) • Epsilon "Q3 2010 Email Trends and Benchmark" (2010) . MailerMailer "Email Marketing Metrics Report" (2010) • GetResponse "Email Marketing Performance by Industry SPAM WHITELIST PAM SPAM SPAA Types of SPAM categories How do you personally define spam? 72% Email i did not Request. 25% 72% 62% 68% 67% PRoducts 73% 71% Email fRom poRn, pills, a 65% body part enlargement, I online casinos, etc. 20% 42% 66% 41% Financial 72% 70% Email that contains a virus 63% OR 'phishing' scheme. 52% 65% 36% 19% 67% Adult 63% Email that violates anti- 55% Spamming regulations. 36% 59% 35% 9% 61% 59% Email in my spam or junk mail Folder. Scams 55% 44% 50% 44% 55% 7% 63% Email fRom sources that i 55% cannot 'unsubscribe fRom. Health 34% 51% 28% 60% 22% Email that I once Re- quested, but no longer T Want. 7% 17% 13% 12% InteRnet 15% 21% 18% Jokes and silly messages 19% 6% FORWaRded to me. 15% 13% 10% Leisure 16% 5% others 4% 4% 5% 100% Spiritual 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Facts on Spam of all email is spam. Of respondents admit to using the "report spam" button to unsubscribe. of US and UK Internet Users said the reason for not Email users have used the "report spam" button in their email clients. regularly opening/reading email marketing mes- sages is that they consider the message to be spam. of US Internet users consider messages they once requested but no longer want to be spam. Email users want a universal "unsubscribe" button in their email clients' interfaces, one that would send an unsubscribe request from the receiving email server to the sender's database. 90 percent 39% of all email sent through servers is considered Of email reaching corporate servers is spam. spam. 30% 53% say they received less spam than they did last year 21% 53% Say they use spam com- plaint mechanisms Use the "report spam" button to unsubscribe even though the email is not technically spam Used the "report spam" button often or very often. End Result of Clicking on Spam Whitelist is A list of e-mail addresses that a mail server oR e-mail client program is configured to accept as valid, incoming mail. E-mail filtering that relies entirely on whitelists is severely restricted vecause only messages fRom addresses on the list are allowed, and all the Rest are discarded. 1 Users are spending 16 seconds identifying and deleting each spam email, which translates into an annual cost of $70 billion to all U.S. businesses. 4-5 seconds - Wasted corporate time per Spam email. A list of valid domain names mail server is configured to accept. All mail fRom users With that domain are allowed. The Spam epidemic is costing U.S. businesses $712 for each employee in lost worker productivity. 14 16% - Email address changes due to Spam. A list of Wen sites that are allowed to be accessed. A Company can configure its Routers and firewalls to allow only certain Web sites to be accessed, because they Relate to business. 20 percent of respondents admit to using the "report spam" button to unsubscribe. 39% of all respondents said they used the "report spam" button often or very often. Email Statistics & Spam Statistics Daily emails sent Daily Spam emails sent 31 billion 12.4 billion Daily emails received per person Daily Spam received per person 10 Daily emails sent per email address Annual Spam received per person 56 2,200 Daily emails sent per corporate user Spam cost to non-corp Internet users 34 $ 255 million Daily emails sent per person Email considered Spam 174 40% Email addresses per person Spam cost to all U.S. Corporations 3.1 average $ 8.9 million Cost to all Internet users States with Anti-Spam Laws $ 255 million 26 Statistics on Filtered or Deleted Spam, Delivered Email and Total Email Processed Filtered or deleted spam (spam, viruses, blocked, illegal characters, discarded, filtered) Delivered email (exclusive of spam) Total email processed Data is measured in mil- lions Monthly total (million) FY 10 Daily average Monthly total (millions) Monthly total (millions) (million) Month Month Month 1st quarter Jul 09 61.7 2.01 Jul 09 6.2 Jul 09 67.81 Aug 09 61.8 2 Aug 09 6.3 Aug 09 68.21 Sep 09 62.3 2.08 Sep 09 11.8 Sep 09 74.13 2nd quarter Oct 09 67.1 2.16 Oct 09 11.4 Oct 09 78.5 Nov 09 62.9 2.09 Nov 09 11 Nov 09 73.9 Dec 09 44.5 1.4 Dec 09 8.8 Dec 09 53.3 3rd quarter Jan 10 47.9 1.5 Jan 10 10.3 Jan 10 58.2 Feb 10 41.4 1.4 Feb 10 11.5 Feb 10 52.9 Mar 10 43.4 1.4 Mar 10 10.2 Mar 10 53.6 4th quarter Apr 10 43.3 1.4 Apr 10 12.5 Apr 10 55.8 May 10 37.8 1.2 May 10 8.4 May 10 46.2 Jun 10 36.3 1.2 Jun 10 6.5 Jun 10 42.8 Industry Statistics Business Products 3.7% 94.6% and Services General 23.9% Business Publishing 5.3% 97.9% Media General 16.7% 15.8% 16.9% 94.5% Consumer Products СPG Consumer Products 7.4% 90.4% Pharmaceutical 25.3% 6.0% 14.8% Consumer Publishing 98.4% Media General Consumer Services 5.8% 94.3% Telecom 22.1% Financial Services 4.4% 94.8% СС/Banks 29.7% Financial Services 6.5% 96.0% General 30.7% 4.7% 98.0% Retail Apparel 15.7% 7.1% 95.6% Retail General 24.8% Retail Specialty 4.0% 92.2% 19.9% 5.0% Travel/Hospitality Travel Services 96.2% 27.1% 0% 25% 50% 75% 100% Non-Bounce Rate Open Rate Click-Through Rate INDUSTRIES WITH HIGHEST OPEN RATES SECTORS WITH LOWEST OPEN RATES 25.3%Agriculture Religious 21.0% 19.2% Entertainment 8.2% Banking 18.1%am OTransportation 7.4% Marketing Large Business3% 7.3% Medical INDUSTRIES WITH HIGHEST CLICK THROUGH RATES SECTORS WITH LOWEST CLICK THROUGH RATES 0.9% Legal 0.8% Marketing 10.5% Religious 7.6% Transportation 4.8% Environment 0.7% Entertainment 4.5% Retail 2.7% Restaurant Associations is the industry with 0.07% 72.3% 0.11% Lowest Unsubscribe Rate 0.23% Lowest Bounce Rate Highest Open Rate Lowest Complaint Rate Email Marketing highest average click rate Spam most successful click trough rate XXX 1. 8.75% 5.60% Porn Arts my name is jon 6.66% 0.02% Pharmaceutical Education 6.43% 0.07% 3. Rolex watches Travel EMAIL MARKETING Pricing GENERAL EMAIL Campaigns Messages/ Monthly Fee Setup Fee of Emails Price O Cost p/ Month Thousand up to 1000 $30 $350 100,000 $99 $1.00 1,001 - 2,500 $45 $350 250,000 $199 $.80 2,501 - 5,000 $70 $350 400,000 $249 $.62 5,001 - 10,000 $125 $350 1,000,000 $399* $.19 10,001 - 17,500 $170 $350 3,000,000 $549 $.18 17,501 - 25,000 $210 $350 10,000,000 $1499 $.15 25,001 - 37,500 $280 $350 25,000,000 $1999 $.08 37,501 - 50,000 $350 $350 50,000,000 $2499 $.05 Per Subscriber vs. Per Email vs. Monthly Email Marketing Pricing Schemes The pricing structures that the email marketing companies use can range from a per email price with no monthly fees, a monthly fee that has a maximum number of emails that can be sent and a monthly fee where an unlimited or higher number of emails can be sent to a specific number of subscribers. Email Spending The average amount companies spend on personnel budgets for email marketing is $182,067, up from $169,710 in 1. 2005. 2. The average number of full-time email marketing professionals remains consistent at three. 3. The current average salaries have increased from $50,526 in 2005 to $63,547. The majority of marketers annually allocate less than $250,000 to each of the discrete email functions of acquisition, 4. retention and creative. 5. Companies with annual revenue of more than $500 million budget $406,403 for their dedicated email marketing staff. 6. Companies with revenue under $500 million pay out an average of $135,065 in email marketing employees' salaries. Sources • http://www.maawg.org/system/files/2010_MAAWG-Consumer_Survey.pdf . http://spam-filter-review.toptenreviews.com/spam-statistics.html • Postini • Direct Magazine (2007) Epsilon (2007) • Email Sender and Provider Coalition (2007) http://www.emallstatcenter.com/Spam.html • http://www.eliteemail.com/university/spam/spam-stats.html • http://www.emailstatcenter.com/Spam.html • http://www.pcmag.com/encyclopedia_term/0,2542,t%3Dwhitelist&i%3D54441,00.asp • http://spam-filter-review.toptenreviews.com/spam-statistics.html • http://www.ferris.com/research-library/industry-statistics/ • http://www.nytimes.com/2006/07/03/technology/03drill.html?_r=1 • http://www.emailstatcenter.com/lIndustryStats.html • http://www.emailjunkies.co.uk/default.asp/p=12/Email_Marketing_Pricing • JupiterResearch "E-mail Spending and Governance 2007" (2007) • e-Dialog "Manifesto for E-mail Marketers: Consumer Demand Relevance" (2010) • Nucleus Research (2007) • Nucleus Research (2007) • TopTenReviews.com (2005) • Nucleus Research(2007) • TopTenReviews.com (2005) • Email Sender and Provider Coalition(2007) • Epsilon "Q3 2010 Email Trends and Benchmark" (2010) . MailerMailer "Email Marketing Metrics Report" (2010) • GetResponse "Email Marketing Performance by Industry SPAM WHITELIST PAM SPAM SPAA Types of SPAM categories How do you personally define spam? 72% Email i did not Request. 25% 72% 62% 68% 67% PRoducts 73% 71% Email fRom poRn, pills, a 65% body part enlargement, I online casinos, etc. 20% 42% 66% 41% Financial 72% 70% Email that contains a virus 63% OR 'phishing' scheme. 52% 65% 36% 19% 67% Adult 63% Email that violates anti- 55% Spamming regulations. 36% 59% 35% 9% 61% 59% Email in my spam or junk mail Folder. Scams 55% 44% 50% 44% 55% 7% 63% Email fRom sources that i 55% cannot 'unsubscribe fRom. Health 34% 51% 28% 60% 22% Email that I once Re- quested, but no longer T Want. 7% 17% 13% 12% InteRnet 15% 21% 18% Jokes and silly messages 19% 6% FORWaRded to me. 15% 13% 10% Leisure 16% 5% others 4% 4% 5% 100% Spiritual 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Facts on Spam of all email is spam. Of respondents admit to using the "report spam" button to unsubscribe. of US and UK Internet Users said the reason for not Email users have used the "report spam" button in their email clients. regularly opening/reading email marketing mes- sages is that they consider the message to be spam. of US Internet users consider messages they once requested but no longer want to be spam. Email users want a universal "unsubscribe" button in their email clients' interfaces, one that would send an unsubscribe request from the receiving email server to the sender's database. 90 percent 39% of all email sent through servers is considered Of email reaching corporate servers is spam. spam. 30% 53% say they received less spam than they did last year 21% 53% Say they use spam com- plaint mechanisms Use the "report spam" button to unsubscribe even though the email is not technically spam Used the "report spam" button often or very often. End Result of Clicking on Spam Whitelist is A list of e-mail addresses that a mail server oR e-mail client program is configured to accept as valid, incoming mail. E-mail filtering that relies entirely on whitelists is severely restricted vecause only messages fRom addresses on the list are allowed, and all the Rest are discarded. 1 Users are spending 16 seconds identifying and deleting each spam email, which translates into an annual cost of $70 billion to all U.S. businesses. 4-5 seconds - Wasted corporate time per Spam email. A list of valid domain names mail server is configured to accept. All mail fRom users With that domain are allowed. The Spam epidemic is costing U.S. businesses $712 for each employee in lost worker productivity. 14 16% - Email address changes due to Spam. A list of Wen sites that are allowed to be accessed. A Company can configure its Routers and firewalls to allow only certain Web sites to be accessed, because they Relate to business. 20 percent of respondents admit to using the "report spam" button to unsubscribe. 39% of all respondents said they used the "report spam" button often or very often. Email Statistics & Spam Statistics Daily emails sent Daily Spam emails sent 31 billion 12.4 billion Daily emails received per person Daily Spam received per person 10 Daily emails sent per email address Annual Spam received per person 56 2,200 Daily emails sent per corporate user Spam cost to non-corp Internet users 34 $ 255 million Daily emails sent per person Email considered Spam 174 40% Email addresses per person Spam cost to all U.S. Corporations 3.1 average $ 8.9 million Cost to all Internet users States with Anti-Spam Laws $ 255 million 26 Statistics on Filtered or Deleted Spam, Delivered Email and Total Email Processed Filtered or deleted spam (spam, viruses, blocked, illegal characters, discarded, filtered) Delivered email (exclusive of spam) Total email processed Data is measured in mil- lions Monthly total (million) FY 10 Daily average Monthly total (millions) Monthly total (millions) (million) Month Month Month 1st quarter Jul 09 61.7 2.01 Jul 09 6.2 Jul 09 67.81 Aug 09 61.8 2 Aug 09 6.3 Aug 09 68.21 Sep 09 62.3 2.08 Sep 09 11.8 Sep 09 74.13 2nd quarter Oct 09 67.1 2.16 Oct 09 11.4 Oct 09 78.5 Nov 09 62.9 2.09 Nov 09 11 Nov 09 73.9 Dec 09 44.5 1.4 Dec 09 8.8 Dec 09 53.3 3rd quarter Jan 10 47.9 1.5 Jan 10 10.3 Jan 10 58.2 Feb 10 41.4 1.4 Feb 10 11.5 Feb 10 52.9 Mar 10 43.4 1.4 Mar 10 10.2 Mar 10 53.6 4th quarter Apr 10 43.3 1.4 Apr 10 12.5 Apr 10 55.8 May 10 37.8 1.2 May 10 8.4 May 10 46.2 Jun 10 36.3 1.2 Jun 10 6.5 Jun 10 42.8 Industry Statistics Business Products 3.7% 94.6% and Services General 23.9% Business Publishing 5.3% 97.9% Media General 16.7% 15.8% 16.9% 94.5% Consumer Products СPG Consumer Products 7.4% 90.4% Pharmaceutical 25.3% 6.0% 14.8% Consumer Publishing 98.4% Media General Consumer Services 5.8% 94.3% Telecom 22.1% Financial Services 4.4% 94.8% СС/Banks 29.7% Financial Services 6.5% 96.0% General 30.7% 4.7% 98.0% Retail Apparel 15.7% 7.1% 95.6% Retail General 24.8% Retail Specialty 4.0% 92.2% 19.9% 5.0% Travel/Hospitality Travel Services 96.2% 27.1% 0% 25% 50% 75% 100% Non-Bounce Rate Open Rate Click-Through Rate INDUSTRIES WITH HIGHEST OPEN RATES SECTORS WITH LOWEST OPEN RATES 25.3%Agriculture Religious 21.0% 19.2% Entertainment 8.2% Banking 18.1%am OTransportation 7.4% Marketing Large Business3% 7.3% Medical INDUSTRIES WITH HIGHEST CLICK THROUGH RATES SECTORS WITH LOWEST CLICK THROUGH RATES 0.9% Legal 0.8% Marketing 10.5% Religious 7.6% Transportation 4.8% Environment 0.7% Entertainment 4.5% Retail 2.7% Restaurant Associations is the industry with 0.07% 72.3% 0.11% Lowest Unsubscribe Rate 0.23% Lowest Bounce Rate Highest Open Rate Lowest Complaint Rate Email Marketing highest average click rate Spam most successful click trough rate XXX 1. 8.75% 5.60% Porn Arts my name is jon 6.66% 0.02% Pharmaceutical Education 6.43% 0.07% 3. Rolex watches Travel EMAIL MARKETING Pricing GENERAL EMAIL Campaigns Messages/ Monthly Fee Setup Fee of Emails Price O Cost p/ Month Thousand up to 1000 $30 $350 100,000 $99 $1.00 1,001 - 2,500 $45 $350 250,000 $199 $.80 2,501 - 5,000 $70 $350 400,000 $249 $.62 5,001 - 10,000 $125 $350 1,000,000 $399* $.19 10,001 - 17,500 $170 $350 3,000,000 $549 $.18 17,501 - 25,000 $210 $350 10,000,000 $1499 $.15 25,001 - 37,500 $280 $350 25,000,000 $1999 $.08 37,501 - 50,000 $350 $350 50,000,000 $2499 $.05 Per Subscriber vs. Per Email vs. Monthly Email Marketing Pricing Schemes The pricing structures that the email marketing companies use can range from a per email price with no monthly fees, a monthly fee that has a maximum number of emails that can be sent and a monthly fee where an unlimited or higher number of emails can be sent to a specific number of subscribers. Email Spending The average amount companies spend on personnel budgets for email marketing is $182,067, up from $169,710 in 1. 2005. 2. The average number of full-time email marketing professionals remains consistent at three. 3. The current average salaries have increased from $50,526 in 2005 to $63,547. The majority of marketers annually allocate less than $250,000 to each of the discrete email functions of acquisition, 4. retention and creative. 5. Companies with annual revenue of more than $500 million budget $406,403 for their dedicated email marketing staff. 6. Companies with revenue under $500 million pay out an average of $135,065 in email marketing employees' salaries. Sources • http://www.maawg.org/system/files/2010_MAAWG-Consumer_Survey.pdf . http://spam-filter-review.toptenreviews.com/spam-statistics.html • Postini • Direct Magazine (2007) Epsilon (2007) • Email Sender and Provider Coalition (2007) http://www.emallstatcenter.com/Spam.html • http://www.eliteemail.com/university/spam/spam-stats.html • http://www.emailstatcenter.com/Spam.html • http://www.pcmag.com/encyclopedia_term/0,2542,t%3Dwhitelist&i%3D54441,00.asp • http://spam-filter-review.toptenreviews.com/spam-statistics.html • http://www.ferris.com/research-library/industry-statistics/ • http://www.nytimes.com/2006/07/03/technology/03drill.html?_r=1 • http://www.emailstatcenter.com/lIndustryStats.html • http://www.emailjunkies.co.uk/default.asp/p=12/Email_Marketing_Pricing • JupiterResearch "E-mail Spending and Governance 2007" (2007) • e-Dialog "Manifesto for E-mail Marketers: Consumer Demand Relevance" (2010) • Nucleus Research (2007) • Nucleus Research (2007) • TopTenReviews.com (2005) • Nucleus Research(2007) • TopTenReviews.com (2005) • Email Sender and Provider Coalition(2007) • Epsilon "Q3 2010 Email Trends and Benchmark" (2010) . MailerMailer "Email Marketing Metrics Report" (2010) • GetResponse "Email Marketing Performance by Industry SPAM WHITELIST PAM SPAM SPAA Types of SPAM categories How do you personally define spam? 72% Email i did not Request. 25% 72% 62% 68% 67% PRoducts 73% 71% Email fRom poRn, pills, a 65% body part enlargement, I online casinos, etc. 20% 42% 66% 41% Financial 72% 70% Email that contains a virus 63% OR 'phishing' scheme. 52% 65% 36% 19% 67% Adult 63% Email that violates anti- 55% Spamming regulations. 36% 59% 35% 9% 61% 59% Email in my spam or junk mail Folder. Scams 55% 44% 50% 44% 55% 7% 63% Email fRom sources that i 55% cannot 'unsubscribe fRom. Health 34% 51% 28% 60% 22% Email that I once Re- quested, but no longer T Want. 7% 17% 13% 12% InteRnet 15% 21% 18% Jokes and silly messages 19% 6% FORWaRded to me. 15% 13% 10% Leisure 16% 5% others 4% 4% 5% 100% Spiritual 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Facts on Spam of all email is spam. Of respondents admit to using the "report spam" button to unsubscribe. of US and UK Internet Users said the reason for not Email users have used the "report spam" button in their email clients. regularly opening/reading email marketing mes- sages is that they consider the message to be spam. of US Internet users consider messages they once requested but no longer want to be spam. Email users want a universal "unsubscribe" button in their email clients' interfaces, one that would send an unsubscribe request from the receiving email server to the sender's database. 90 percent 39% of all email sent through servers is considered Of email reaching corporate servers is spam. spam. 30% 53% say they received less spam than they did last year 21% 53% Say they use spam com- plaint mechanisms Use the "report spam" button to unsubscribe even though the email is not technically spam Used the "report spam" button often or very often. End Result of Clicking on Spam Whitelist is A list of e-mail addresses that a mail server oR e-mail client program is configured to accept as valid, incoming mail. E-mail filtering that relies entirely on whitelists is severely restricted vecause only messages fRom addresses on the list are allowed, and all the Rest are discarded. 1 Users are spending 16 seconds identifying and deleting each spam email, which translates into an annual cost of $70 billion to all U.S. businesses. 4-5 seconds - Wasted corporate time per Spam email. A list of valid domain names mail server is configured to accept. All mail fRom users With that domain are allowed. The Spam epidemic is costing U.S. businesses $712 for each employee in lost worker productivity. 14 16% - Email address changes due to Spam. A list of Wen sites that are allowed to be accessed. A Company can configure its Routers and firewalls to allow only certain Web sites to be accessed, because they Relate to business. 20 percent of respondents admit to using the "report spam" button to unsubscribe. 39% of all respondents said they used the "report spam" button often or very often. Email Statistics & Spam Statistics Daily emails sent Daily Spam emails sent 31 billion 12.4 billion Daily emails received per person Daily Spam received per person 10 Daily emails sent per email address Annual Spam received per person 56 2,200 Daily emails sent per corporate user Spam cost to non-corp Internet users 34 $ 255 million Daily emails sent per person Email considered Spam 174 40% Email addresses per person Spam cost to all U.S. Corporations 3.1 average $ 8.9 million Cost to all Internet users States with Anti-Spam Laws $ 255 million 26 Statistics on Filtered or Deleted Spam, Delivered Email and Total Email Processed Filtered or deleted spam (spam, viruses, blocked, illegal characters, discarded, filtered) Delivered email (exclusive of spam) Total email processed Data is measured in mil- lions Monthly total (million) FY 10 Daily average Monthly total (millions) Monthly total (millions) (million) Month Month Month 1st quarter Jul 09 61.7 2.01 Jul 09 6.2 Jul 09 67.81 Aug 09 61.8 2 Aug 09 6.3 Aug 09 68.21 Sep 09 62.3 2.08 Sep 09 11.8 Sep 09 74.13 2nd quarter Oct 09 67.1 2.16 Oct 09 11.4 Oct 09 78.5 Nov 09 62.9 2.09 Nov 09 11 Nov 09 73.9 Dec 09 44.5 1.4 Dec 09 8.8 Dec 09 53.3 3rd quarter Jan 10 47.9 1.5 Jan 10 10.3 Jan 10 58.2 Feb 10 41.4 1.4 Feb 10 11.5 Feb 10 52.9 Mar 10 43.4 1.4 Mar 10 10.2 Mar 10 53.6 4th quarter Apr 10 43.3 1.4 Apr 10 12.5 Apr 10 55.8 May 10 37.8 1.2 May 10 8.4 May 10 46.2 Jun 10 36.3 1.2 Jun 10 6.5 Jun 10 42.8 Industry Statistics Business Products 3.7% 94.6% and Services General 23.9% Business Publishing 5.3% 97.9% Media General 16.7% 15.8% 16.9% 94.5% Consumer Products СPG Consumer Products 7.4% 90.4% Pharmaceutical 25.3% 6.0% 14.8% Consumer Publishing 98.4% Media General Consumer Services 5.8% 94.3% Telecom 22.1% Financial Services 4.4% 94.8% СС/Banks 29.7% Financial Services 6.5% 96.0% General 30.7% 4.7% 98.0% Retail Apparel 15.7% 7.1% 95.6% Retail General 24.8% Retail Specialty 4.0% 92.2% 19.9% 5.0% Travel/Hospitality Travel Services 96.2% 27.1% 0% 25% 50% 75% 100% Non-Bounce Rate Open Rate Click-Through Rate INDUSTRIES WITH HIGHEST OPEN RATES SECTORS WITH LOWEST OPEN RATES 25.3%Agriculture Religious 21.0% 19.2% Entertainment 8.2% Banking 18.1%am OTransportation 7.4% Marketing Large Business3% 7.3% Medical INDUSTRIES WITH HIGHEST CLICK THROUGH RATES SECTORS WITH LOWEST CLICK THROUGH RATES 0.9% Legal 0.8% Marketing 10.5% Religious 7.6% Transportation 4.8% Environment 0.7% Entertainment 4.5% Retail 2.7% Restaurant Associations is the industry with 0.07% 72.3% 0.11% Lowest Unsubscribe Rate 0.23% Lowest Bounce Rate Highest Open Rate Lowest Complaint Rate Email Marketing highest average click rate Spam most successful click trough rate XXX 1. 8.75% 5.60% Porn Arts my name is jon 6.66% 0.02% Pharmaceutical Education 6.43% 0.07% 3. Rolex watches Travel EMAIL MARKETING Pricing GENERAL EMAIL Campaigns Messages/ Monthly Fee Setup Fee of Emails Price O Cost p/ Month Thousand up to 1000 $30 $350 100,000 $99 $1.00 1,001 - 2,500 $45 $350 250,000 $199 $.80 2,501 - 5,000 $70 $350 400,000 $249 $.62 5,001 - 10,000 $125 $350 1,000,000 $399* $.19 10,001 - 17,500 $170 $350 3,000,000 $549 $.18 17,501 - 25,000 $210 $350 10,000,000 $1499 $.15 25,001 - 37,500 $280 $350 25,000,000 $1999 $.08 37,501 - 50,000 $350 $350 50,000,000 $2499 $.05 Per Subscriber vs. Per Email vs. Monthly Email Marketing Pricing Schemes The pricing structures that the email marketing companies use can range from a per email price with no monthly fees, a monthly fee that has a maximum number of emails that can be sent and a monthly fee where an unlimited or higher number of emails can be sent to a specific number of subscribers. Email Spending The average amount companies spend on personnel budgets for email marketing is $182,067, up from $169,710 in 1. 2005. 2. The average number of full-time email marketing professionals remains consistent at three. 3. The current average salaries have increased from $50,526 in 2005 to $63,547. The majority of marketers annually allocate less than $250,000 to each of the discrete email functions of acquisition, 4. retention and creative. 5. Companies with annual revenue of more than $500 million budget $406,403 for their dedicated email marketing staff. 6. Companies with revenue under $500 million pay out an average of $135,065 in email marketing employees' salaries. Sources • http://www.maawg.org/system/files/2010_MAAWG-Consumer_Survey.pdf . http://spam-filter-review.toptenreviews.com/spam-statistics.html • Postini • Direct Magazine (2007) Epsilon (2007) • Email Sender and Provider Coalition (2007) http://www.emallstatcenter.com/Spam.html • http://www.eliteemail.com/university/spam/spam-stats.html • http://www.emailstatcenter.com/Spam.html • http://www.pcmag.com/encyclopedia_term/0,2542,t%3Dwhitelist&i%3D54441,00.asp • http://spam-filter-review.toptenreviews.com/spam-statistics.html • http://www.ferris.com/research-library/industry-statistics/ • http://www.nytimes.com/2006/07/03/technology/03drill.html?_r=1 • http://www.emailstatcenter.com/lIndustryStats.html • http://www.emailjunkies.co.uk/default.asp/p=12/Email_Marketing_Pricing • JupiterResearch "E-mail Spending and Governance 2007" (2007) • e-Dialog "Manifesto for E-mail Marketers: Consumer Demand Relevance" (2010) • Nucleus Research (2007) • Nucleus Research (2007) • TopTenReviews.com (2005) • Nucleus Research(2007) • TopTenReviews.com (2005) • Email Sender and Provider Coalition(2007) • Epsilon "Q3 2010 Email Trends and Benchmark" (2010) . MailerMailer "Email Marketing Metrics Report" (2010) • GetResponse "Email Marketing Performance by Industry SPAM WHITELIST PAM SPAM SPAA Types of SPAM categories How do you personally define spam? 72% Email i did not Request. 25% 72% 62% 68% 67% PRoducts 73% 71% Email fRom poRn, pills, a 65% body part enlargement, I online casinos, etc. 20% 42% 66% 41% Financial 72% 70% Email that contains a virus 63% OR 'phishing' scheme. 52% 65% 36% 19% 67% Adult 63% Email that violates anti- 55% Spamming regulations. 36% 59% 35% 9% 61% 59% Email in my spam or junk mail Folder. Scams 55% 44% 50% 44% 55% 7% 63% Email fRom sources that i 55% cannot 'unsubscribe fRom. Health 34% 51% 28% 60% 22% Email that I once Re- quested, but no longer T Want. 7% 17% 13% 12% InteRnet 15% 21% 18% Jokes and silly messages 19% 6% FORWaRded to me. 15% 13% 10% Leisure 16% 5% others 4% 4% 5% 100% Spiritual 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Facts on Spam of all email is spam. Of respondents admit to using the "report spam" button to unsubscribe. of US and UK Internet Users said the reason for not Email users have used the "report spam" button in their email clients. regularly opening/reading email marketing mes- sages is that they consider the message to be spam. of US Internet users consider messages they once requested but no longer want to be spam. Email users want a universal "unsubscribe" button in their email clients' interfaces, one that would send an unsubscribe request from the receiving email server to the sender's database. 90 percent 39% of all email sent through servers is considered Of email reaching corporate servers is spam. spam. 30% 53% say they received less spam than they did last year 21% 53% Say they use spam com- plaint mechanisms Use the "report spam" button to unsubscribe even though the email is not technically spam Used the "report spam" button often or very often. End Result of Clicking on Spam Whitelist is A list of e-mail addresses that a mail server oR e-mail client program is configured to accept as valid, incoming mail. E-mail filtering that relies entirely on whitelists is severely restricted vecause only messages fRom addresses on the list are allowed, and all the Rest are discarded. 1 Users are spending 16 seconds identifying and deleting each spam email, which translates into an annual cost of $70 billion to all U.S. businesses. 4-5 seconds - Wasted corporate time per Spam email. A list of valid domain names mail server is configured to accept. All mail fRom users With that domain are allowed. The Spam epidemic is costing U.S. businesses $712 for each employee in lost worker productivity. 14 16% - Email address changes due to Spam. A list of Wen sites that are allowed to be accessed. A Company can configure its Routers and firewalls to allow only certain Web sites to be accessed, because they Relate to business. 20 percent of respondents admit to using the "report spam" button to unsubscribe. 39% of all respondents said they used the "report spam" button often or very often. Email Statistics & Spam Statistics Daily emails sent Daily Spam emails sent 31 billion 12.4 billion Daily emails received per person Daily Spam received per person 10 Daily emails sent per email address Annual Spam received per person 56 2,200 Daily emails sent per corporate user Spam cost to non-corp Internet users 34 $ 255 million Daily emails sent per person Email considered Spam 174 40% Email addresses per person Spam cost to all U.S. Corporations 3.1 average $ 8.9 million Cost to all Internet users States with Anti-Spam Laws $ 255 million 26 Statistics on Filtered or Deleted Spam, Delivered Email and Total Email Processed Filtered or deleted spam (spam, viruses, blocked, illegal characters, discarded, filtered) Delivered email (exclusive of spam) Total email processed Data is measured in mil- lions Monthly total (million) FY 10 Daily average Monthly total (millions) Monthly total (millions) (million) Month Month Month 1st quarter Jul 09 61.7 2.01 Jul 09 6.2 Jul 09 67.81 Aug 09 61.8 2 Aug 09 6.3 Aug 09 68.21 Sep 09 62.3 2.08 Sep 09 11.8 Sep 09 74.13 2nd quarter Oct 09 67.1 2.16 Oct 09 11.4 Oct 09 78.5 Nov 09 62.9 2.09 Nov 09 11 Nov 09 73.9 Dec 09 44.5 1.4 Dec 09 8.8 Dec 09 53.3 3rd quarter Jan 10 47.9 1.5 Jan 10 10.3 Jan 10 58.2 Feb 10 41.4 1.4 Feb 10 11.5 Feb 10 52.9 Mar 10 43.4 1.4 Mar 10 10.2 Mar 10 53.6 4th quarter Apr 10 43.3 1.4 Apr 10 12.5 Apr 10 55.8 May 10 37.8 1.2 May 10 8.4 May 10 46.2 Jun 10 36.3 1.2 Jun 10 6.5 Jun 10 42.8 Industry Statistics Business Products 3.7% 94.6% and Services General 23.9% Business Publishing 5.3% 97.9% Media General 16.7% 15.8% 16.9% 94.5% Consumer Products СPG Consumer Products 7.4% 90.4% Pharmaceutical 25.3% 6.0% 14.8% Consumer Publishing 98.4% Media General Consumer Services 5.8% 94.3% Telecom 22.1% Financial Services 4.4% 94.8% СС/Banks 29.7% Financial Services 6.5% 96.0% General 30.7% 4.7% 98.0% Retail Apparel 15.7% 7.1% 95.6% Retail General 24.8% Retail Specialty 4.0% 92.2% 19.9% 5.0% Travel/Hospitality Travel Services 96.2% 27.1% 0% 25% 50% 75% 100% Non-Bounce Rate Open Rate Click-Through Rate INDUSTRIES WITH HIGHEST OPEN RATES SECTORS WITH LOWEST OPEN RATES 25.3%Agriculture Religious 21.0% 19.2% Entertainment 8.2% Banking 18.1%am OTransportation 7.4% Marketing Large Business3% 7.3% Medical INDUSTRIES WITH HIGHEST CLICK THROUGH RATES SECTORS WITH LOWEST CLICK THROUGH RATES 0.9% Legal 0.8% Marketing 10.5% Religious 7.6% Transportation 4.8% Environment 0.7% Entertainment 4.5% Retail 2.7% Restaurant Associations is the industry with 0.07% 72.3% 0.11% Lowest Unsubscribe Rate 0.23% Lowest Bounce Rate Highest Open Rate Lowest Complaint Rate Email Marketing highest average click rate Spam most successful click trough rate XXX 1. 8.75% 5.60% Porn Arts my name is jon 6.66% 0.02% Pharmaceutical Education 6.43% 0.07% 3. Rolex watches Travel EMAIL MARKETING Pricing GENERAL EMAIL Campaigns Messages/ Monthly Fee Setup Fee of Emails Price O Cost p/ Month Thousand up to 1000 $30 $350 100,000 $99 $1.00 1,001 - 2,500 $45 $350 250,000 $199 $.80 2,501 - 5,000 $70 $350 400,000 $249 $.62 5,001 - 10,000 $125 $350 1,000,000 $399* $.19 10,001 - 17,500 $170 $350 3,000,000 $549 $.18 17,501 - 25,000 $210 $350 10,000,000 $1499 $.15 25,001 - 37,500 $280 $350 25,000,000 $1999 $.08 37,501 - 50,000 $350 $350 50,000,000 $2499 $.05 Per Subscriber vs. Per Email vs. Monthly Email Marketing Pricing Schemes The pricing structures that the email marketing companies use can range from a per email price with no monthly fees, a monthly fee that has a maximum number of emails that can be sent and a monthly fee where an unlimited or higher number of emails can be sent to a specific number of subscribers. Email Spending The average amount companies spend on personnel budgets for email marketing is $182,067, up from $169,710 in 1. 2005. 2. The average number of full-time email marketing professionals remains consistent at three. 3. The current average salaries have increased from $50,526 in 2005 to $63,547. The majority of marketers annually allocate less than $250,000 to each of the discrete email functions of acquisition, 4. retention and creative. 5. Companies with annual revenue of more than $500 million budget $406,403 for their dedicated email marketing staff. 6. Companies with revenue under $500 million pay out an average of $135,065 in email marketing employees' salaries. Sources • http://www.maawg.org/system/files/2010_MAAWG-Consumer_Survey.pdf . http://spam-filter-review.toptenreviews.com/spam-statistics.html • Postini • Direct Magazine (2007) Epsilon (2007) • Email Sender and Provider Coalition (2007) http://www.emallstatcenter.com/Spam.html • http://www.eliteemail.com/university/spam/spam-stats.html • http://www.emailstatcenter.com/Spam.html • http://www.pcmag.com/encyclopedia_term/0,2542,t%3Dwhitelist&i%3D54441,00.asp • http://spam-filter-review.toptenreviews.com/spam-statistics.html • http://www.ferris.com/research-library/industry-statistics/ • http://www.nytimes.com/2006/07/03/technology/03drill.html?_r=1 • http://www.emailstatcenter.com/lIndustryStats.html • http://www.emailjunkies.co.uk/default.asp/p=12/Email_Marketing_Pricing • JupiterResearch "E-mail Spending and Governance 2007" (2007) • e-Dialog "Manifesto for E-mail Marketers: Consumer Demand Relevance" (2010) • Nucleus Research (2007) • Nucleus Research (2007) • TopTenReviews.com (2005) • Nucleus Research(2007) • TopTenReviews.com (2005) • Email Sender and Provider Coalition(2007) • Epsilon "Q3 2010 Email Trends and Benchmark" (2010) . MailerMailer "Email Marketing Metrics Report" (2010) • GetResponse "Email Marketing Performance by Industry

Spam vs Whitelist: Email Marketing Statistics

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Anyone with an email address knows what inbox spam is. Probably, it’s a daily battle to make sure that spam is sent where it belongs – to the junk folder. Today’s spam filters do a great job pro...

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