Spam Traps 101

SPAM TRAPS 101 As of late, we've seen an increase in spam traps so we thought it would be a good time to have a primer on what exactly they are, differences in types of traps, and the impact on you sender reputation. CAUTION SPAM ALERT CAUTION SPAM ALERT TYPES OF TRAPS Naturally, if you have spam traps in your list, you can see a drop in your scores, and consequently, your inbox rates. Spam traps can cause your IPs and/or domains to get blacklisted, and your overall IP reputa tion may be decreased in the event of too many hits, Pristine traps are used SOLELY to capture "spammers". These are addresses that have never been valid email addresses (Le owned by a real person). If you're hitting these, there's generally something wrong with your data collection processes or your data provider. PRISTINE 1. SPAM ST TRAPS TRAPS 101 UNKNOWN ? RECYCLED 3 2. This is a hard bounce and is often the frst step for addresses in beooming a recycled spam trap. It is impor- tant to make sure these are removed each week. These are the types primary emal addresses provided in your weekly reports. These are addresses that were, at one point, owned by legitimate people. However, they've since abandoned the address and the ISP(s) have recycled the address and converted it to a trap. This is indicative of poor list hygiene WHERE TRAPS COME FROM There are a handful of ways that you could be getting these addresses into your list including: CAUTION SPAM ALERT ! CAUTION SPAM ALERT Co-reg or affiliates "Forward to a Friend" scripts List services (buying lists) Data acquired through a purchase of a company or a merger Email appends Old email addresses that have gone out of service (inactive emails) No interaction (i.e. they've never opened a message, clicked a link, etc.) PREVENTING SPAM TRAPS There are a number of ways that you can prevent spam traps throughout your email program. Here are several tips for various sections of your program as, CAUTION SPAM ALERT WARNING CAUTION SPAM 1. LIST TRAPS REJECT BAD ADDRESS 90% 2 REJECT ABUSE 3.! AND POSTMASTER ADDRESSES. REJECT USER ROLES CUSTOMERSUPPORT LIKE SALES OR 4USE VI DOUBLE OPTIN 5. PROVIDE A CHANGE OF ADDRESS/MANAGE SUBSCRIPTIONS OPTION AT THE POINT OF UNSUBSCRIBE AND IN SOME SORT OF "PREFERENCES" CENTER EMAIL ADDRESS sale 6Do ODO NOT 80% OFF PURCHASE EMAIL ADDRESSES. /! CAUTION SPAI ! CAUTION SPAM ALERT WARNING 1. UNSUBSCRIBE USE 1-CLICK UNSUBSCRIBE Z OFFER MULTIPLE OPTION 2. WAYS TO UNSUBSCRIBE O ALLOW SUBSCRIBERS TO MODIFY TYPES AND FREQUENCY EMAILS RO2 4USE A CONFIRMATION PAGE FOR UNSUBSCRIBES WITH INFORMATION ON PROCESSING THE REQUEST THANK YOU! for your subscribing! !CAUTION SPAM ALERT A CAUTION SPAI WARNING BOUNCES 1 I BE SURE TO REMOVE THE BOUNCES FROM THE WEEKLY REPORTS. IF YOU'RE ADDINGA LOT OF NEW SUBSCRIBERS TO YOUR LIST IN A SHORT PERIOD OF TIME, WE RECOMMEND THAT YOU GO IN AND MANUALLY REMOVE ADDRESSES MORE FREQUENTLY 2. USE A COMPANY WIDE SUPPRESSION LIST ÇAUTION SPAM ALERT UTION SPAM ALERT WHAT TO DO IF YOU'RE HITTING SPAM TRAPS First things first, there's not a "list" of traps that you can simply import into your database and suppress or hove. By nature, the information is not visible to the marketer 1 REMOVE THE EMAILS FROM THE WEEKLY REPORTS CONSISTENTLY. SEGMENT BY ENGAGEMENT. 3. REMOVE ANY ADDRESSES THAT HAVE NO HISTORY OF ACTIVITY EMAIL DELIVERED © Copyright 2013. EmailDelivered.com & Marketers Publishing Group, Inc.