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SOSTAC® marketing plans

shared by smartinsights on Jul 19, 2012 in Business

SOSTAC® marketing plans

shared by smartinsights on Jul 19, 2012 in Business

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SOSTAC® is a planning model, originally developed by PR Smith in the 1990s to help marketers develop marketing plans. Paul is my co-author on Emarketing Excellence, so when we created this book it wa...
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