SOSTAC® marketing plans

The SOSTAC® Planning System WHERE ARE WE NOW? HOW DO WE MONITOR PERFORMANCE? WHERE DO WE WANT Marketplace SWOT: TO BE? Optimising through: 5 S's , KPI's and web analytics 5 S's performance and other KPI's (& trend) 5 S's objectives: Customer insight (who, why, how?) Sell - customer acquisition and retention targets User experience review Serve - customer Conversion rate optimisation Market Trends satisfaction targets Frequency of reporting Competitor analysis Sizzle- wow factor (added value) Process of reporting and actions Internal capabilities and resources Speak - engaging customers Save - quantified efficiency gains Situation analysis S. C. A S. Tactics THE DETAILS OF TACTICS HOW DO WE GET THERE? Who does what and when: STOP & SIT: HOW EXACTLY DO WE GET THERE? Responsibilities and structures Marketing mix: 8 P's Segments Target markets Objectives Positioning (OVP) Processes and systems Internal resources and skills Incl. Communications Mix & External agencies Sequence (Trust, Try, Buy...) Integration (CRM & D/Base) Targeting and segmentation Content Plan Contact Plan Created by PR Smith, SOSTAC® is a simple yet powerful planning system, which is easily applied to help create the perfect plan. SOSTAC® is a registered trade mark with SOSTAC® eBook, workbook, webinars & workshops by PR Smith: www.PRSmith.org LICENCED BY DESIGNED BY PARTNERED BY PRSmith Smart Insights MARKETING SUCCESS objectives Control Actions Strategy The SOSTAC® Planning System WHERE ARE WE NOW? HOW DO WE MONITOR PERFORMANCE? WHERE DO WE WANT Marketplace SWOT: ТО ВЕ? Optimising through: 5 S's , KPI's and web analytics 5 S's performance and other KPI's (& trend) 5 S's objectives: Customer insight (who, why, how?) Sell - customer acquisition and retention targets User experience review Serve - customer Conversion rate optimisation Market Trends satisfaction targets Frequency of reporting Competitor analysis Sizzle- wow factor (added value) Process of reporting and actions Internal capabilities and resources Speak - engaging customers Save - quantified efficiency gains Situation analysis S. C. A S. Tactics THE DETAILS OF TACTICS HOW DO WE GET THERE? Who does what and when: STOP & SIT: HOW EXACTLY DO WE GET THERE? Responsibilities and structures Marketing mix: 8 P's Segments Target markets Objectives Positioning (OVP) Processes and systems Internal resources and skills Incl. Communications Mix & External agencies Sequence (Trust, Try, Buy...) Integration (CRM & D/Base) Targeting and segmentation Content Plan Contact Plan Created by PR Smith, SOSTAC® is a simple yet powerful planning system, which is easily applied to help create the perfect plan. SOSTAC® is a registered trade mark with SOSTAC® eBook, workbook, webinars & workshops by PR Smith: www.PRSmith.org LICENCED BY DESIGNED BY PARTNERED BY PRSmith Smart Insights MARKETING SUCCESS objectives Control Actions Strategy