The 2012 Australian Affiliate Marketing Benchmarking survey was commissioned by online performance marketing agency and affiliate network dgmAustralia and conducted by market research company edentify, in June 2012. It is the first study to survey the use of affiliate marketing by media agencies and advertisers in Australia and is intended to set a benchmark for future studies to be conducted annually. The study received a total of 143 responses, with media agencies accounting for 59 respondents and direct clients 84 respondents. The results show some marked differences in the use of affiliate marketing between media agencies and direct advertisers, in both spend patterns and strategy.