Some Interesting Stats of Consumer Surveying

Some Interesting Stats of Consumer Surveying MILLIONS of people are asked to answer surveys every day. But what effect does this have on brands and consumers ? Number of people inclined to buy from a brand that has asked for their opinion in a study 62% 35% 3% more Inclined not Influenced less Inclined VHow do people feel when a brand takes the time to ask for their opinions ? 56 % 20% 24% more loyal not sure no change How do people feel when a brand takes the time to ask for their opinions ? 1% Something else 6% Vouchers 4% Opportunity to give a personal opinion 34% Free products 55% Money 8 out of 10 people believe that brands listen to consumers more today than they did 10 years ago. They think it is because of: 55% increased market competition 24% the current economic climate 16% decreasing customer loyalty 4% something else Do brands use people's opinions ? say yes, they act on the results they receive. 69% say no clue 24% say no, not at all 7% VHow Much time are people willing to spend on a survey ? 40% 30% 11% 6% 13% 1 to 5 minutes more than 20 minutes 6 to 10 minutes 11 to 15 minutes 16 to 20 minutes Who could benefit the most from communicating with their customers ? OTHER RETAIL 41% 5% LEISURE 14% BANKING ( 5% 6% 12% UTILITIES 6% 11% TRAVEL TELECOMMUNICATIONS MOBILE TECHONOLOGY Designed by: www.samplesurvey.org graphs.net