Visual content engages your audience
Infographics, videos, and interactive content can give your editorial and partnership programs a huge boost. With new devices, new channels, and multiple windows open simultaneously, readers’ attention span has dropped to 8 seconds.1 Fortunately, visual content gives you a way to quickly engage your audience.
Because our brains process visuals 60,000 times faster than text,2 publishers who use visual content see more success. For example, sites that use infographics see traffic grow 12% faster than sites that don’t.3 And social posts with videos are 1200% more likely to get shared than posts with links or text only.4
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Whether you’re creating content for editorial programming, partnerships, or native advertising, you’re probably facing stiff competition: The amount of online content is growing exponentially, but the potential size of your audience is probably staying about the same. That means there are more options (and more distractions) for your readers.
Visual content is a great way to break through the noise. Whether you’re showing how something works, sharing valuable information, or just trying to entertain people, visuals lead to longer engagements, more sharing, and they can do a much better job of showing off brands and building authority. But how do you do it right?
We’re here to help. Check out our guides on how to create awesome visual content and build it into your editorial strategy. And if you need help bringing visual content to life, we also offer you a fast and affordable way to work with top talent. If you’d like to learn more about how publishers use Visually, let us know.