Sold On Facebook - Social Commerce

SOLD ON FACEBOOK SOCIAL COMMERCE WHY DO PEOPLE FOLLOW BRANDS ON FACEBOOK? 70% 38% 38% 29% 6699 31 On which social networks do you share products? FACEBOOK 63% Special Shopping Leave Feedback Events Offers 31% I DON'T SHARE In a multiple-choice question survey, people said 25% TWITTER that the most common reason to follow brands was to be notified of special offers (70%). Other reasons included shopping, to follow events and to leave fedback. 22% PINTEREST HOW MANY DIFFERENT BRANDS DO PEOPLE FOLLOW? 35% Between 5 and 10 brands 52% Between 2 and 5 brands 13% More than 10 brands Less than 1 in 5 people have shared negative feedback on a brand's Facebook Page. F-commerce is in its infancy but 1 in 4 people have made a purchase via a brand's Facebook Page. www. 1 Million+ sites have implemented Facebook's Social Layer 90% of all purchases are subject to social media influence. Almost 60% of people have recommended a Facebook brand to friends. The real value is in the Facebook follower who shares. Online Retailer Shared Product or Purchase Incremental Sales, Traffic & Conversions Driven to Retail's Site Friends See Recommendation and Click Through to Retailer TIPS TO TAKE WITH YOU MAKE PHOTOGRAPHS IN POSTS INTERESTING Use images to set your posts apart from the rest. Consumers want to get a visual of what is being offered before they consider making a purchase. Select photos of your best items that will trigger a visitor to follow through with purchase instead of browsing and leaving. POST PROMOTIONS REGULARLY New guidelines on Facebook restrict your storefront from being used as your landing page, so make your best effort to keep posts at the top of your page that will draw visitors into your storefront. This will keep your products first in mind to visitors who receive notifications from your page. SELECT A RELEVANT COVER PHOTO Your cover photo is yet another opportunity to set your page apart. It should be pleasing to the eye as well as representative of your brand. Think of this image as your storefront display. Visitors are window shopping, and want to see what is within your store as they land on your page. "SHOP NOW" SHOULD BE YOUR SECOND APP Default choices can be found at the top of your Facebook page: Photos, Apps, and Likes. While Facebook requires that pictures be listed first, the other three can be re-arranged. This is the opportunity to make your storefront shine! UTILIZE POLLS Regardless the purpose of your Facebook page, polls have proven to be an effective means to engage visitors and correspond with customers. To keep products top-of-mind, make sure questions are product-specific, and monitor their responses using social media tools. SOURCES: Ambassador Wired Magazine | Econsultancy.com SmallBizTechnology.com | TechCrunch.com | Mashable.com TT GetAmbassador.com Facebook.com/getAmbassador %24 %24 %24