Sojern's 2013 Summer Travel Trends

2013 U.S. SUMMER TRAVEL TRENDS Trends based on 520mm data points in June, July and August from the nation's top travel brands TOP 5 BEACH AND FAMILY DESTINATIONS 2 SAN DIEGO ORLANDO OCEAN CITY MYRTLE BEACH LOS ANGELES HOLLYWOOD ........ Ocean City los fingeles San Diego Myrtle Beach Orlando FAMILY TRAVEL IS POPULAR FOR SUMMER Number of family trips (4+ people) doubled from Q2. LESS WORK MORE PLAY LEISURE TRÁVEL 57% accounted for of travel BUSINESS TRAVEL accounted for 43% of travel 43% Leisure 52% Leisure 57% Leisure SUMMER 57% Business 48% Business 43% Business 62% ***** HOTELS 55% 44% 38% Q2 SUMMER Q2 SUMMER Travelers stayed at their destinations for 6 days or longer. Travelers searched for vacation stays of 6 days or longer. NOTE: Longer stays are particularly indicative of leisure travel, with most business-related travel lasting only a few days. More travelers booked vacations at least 30 days in advance, an increase from Q1 and Q2. 23% 24% 35% Q1 Q2 SUMMER SOJERN sojern.com | [email protected] | O 2013 Sojern, Inc. All rights reserved. Engage Travelers