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The Social Video Starter Guide

THE SOCIAL VIDEO Stanten Guide Video is a major component of online marketing. By 2017 video traffic will be 67% of all consumer web traffic! If you aren't sharing video yet, here are the best social platforms to get started on YOUTUBE YouTube YOUTUBE IS THE SECOND MOST VISITED WEBSITE IN THE WORLD FOR A REASON Monthly YouTube visits surpass 1,000,000,000 OVER 6 BILLION HOURS of video are watched each month on YouTube -that's almost an hour for every person on Earth AND that's 50% growth over last year's views! According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network. 18-34 YOUTUBE THRIVES ON INTERACTION, BUT IT'S A FORUM WHERE TRADITIONAL MARKETING ENGAGEMENT STRATEGIES DON'T OFTEN WORK Many advertisers use TrueView in-stream, but 75% of in-stream ads are skippable. Skip Ad >> Display youn company's cneativity by producing humorous, detailed videos about your business and your industry. dingr mpary Also make sure your videos are AVAILABLE ON MOBILE! Mobile makes up almost 40% of YouTube's global watch time VIMEO GOOGLE HANGOUTS vimeo PGooge+ Hangouts KNOWN FOR IT'S AESTHETICALLY GORGEOUS AND HIGH-QUALITY VIDEOS, VIMEO HAS SLOWLY TRANSFORMED FROM "NOT YOUTUBE" HANGOUTS, A VIDEO CHAT SERVICE, IS ONE OF THE MOST USER-FRIENDLY AND MARKETABLE FEATURES OF GOOGLE'S SOCIAL UP-AND-COMER, GOOGLE PLUS. INTO YOUTUBE'S HIPPER, MORE ATTRACTIVE COUSIN. fon businesses, however, Vimeo is better for hosting quality content than for extending your reach. Google Plus was introduced in 2012,and as of October 2013 has 540 MILLION 100 MILLION visitors per month active users. The number of users is expected to pass Facebook by 2016. Approximately 250,000 websites use Vimeo to share videos. 70% of brands have a presence on Google Plus... IT OFFERS VARIOUS TIERS OF ACCESS .making it the best marketing platform for B2B marketing. Free VIMEO BASIC $9.95 VIMEO PLUS HANGOUTS FEATURES INCLUDE. $199 VIMEO FOR EAR BUSINESS $199 VIMEO PRO MEAR ..but to promote your business or brand, you must have at least a PRO subscription, which will give you.. Multiple people in one chat Screenshare capabilities Search engine visibility Advanced tracking and statistics Customizable and brandable Share files, videos and presentations video player Text chat This means you can record your Hangouts and use them as part of your content marketing strategy. Recording and sharing And, as part of Plus, Hangout videos will rank higher in the Google SERPS! GOOGLE HANGOUTS ISN'T JUST GOOD POST LONGER, HIGHER-QUALITY VIDEOS SUCH AS INFOMERCIALS AND FOR ONLINE MARKETING-GOOGLE HAS PLANS TO TURN HANGOUTS INTO TRUE ENTERPRISE VIDEO CONFERENCING PRODUCT TUTORIALS TO SHOWCASE PRODUCT, PERFECT FOR GLOBAL AND YOUR PROFESSIONALISM REMOTE WORK BUSINESSES. INSTAGRAM VINE Vine OInstagram AN IMAGE-DRIVEN SOCIAL NETWORK, INSTAGRAM IS ALL ABOUT SHARING VINE IS TWITTER'S ANSWER TO YOUTUBE: A SIX-SECOND VIDEO PLAYED ON A CONTINUOUS LOOP PHOTOS AND VIDEOS EDITED BY DIGITAL FILTERS. Vine is a new senvice, but it's growing fast Instagram was launched in 2010. 1 MILLION $I BILLION JAN 2013 MAR 2013 In 2012, Facebook purchased Instagram for a record-setting $1 billion. It launched in January 2013, and within 3 months had 1 million users. At the time, the company only had 13 EMPLOYEES One of its main benefits to businesses is that Instagram does connect to It currently has 40+ MILLION users several other social networks. Easy shaning, easy bnanding THE ABILITY TO UPLOAD VIDEOS WAS INTRODUCED IN JUNE 2013 FIVE VINES are tweeted every second. As of October 2013, 40% of the most-shared Instagram videos were created by brands. 11AM is the most popular Bnand time to tweet a Vine. B24 However, Instagram is more successful for some industries than others. It's all about B2C marketing. VINE HAS GREAT POTENTIAL, BUT FOR NOW MARKETING ON VINE IS A HIT AND MISS VENTURE, AND VIDEOS RARELY GAIN TRACTION. THE MOST POPULAR BRANDS ON INSTAGRAM ARE FROM.. Tricks to Vine video success : Stop-motion videos are currently the most popular ENTERTAINMENT INDUSTRY form of business Vines. Like Twitter, using hashtags when publishing a Vine video makes it easier to market to RETAIL & FASHION INDUSTRY #3 particular niches. SPORTS TEAMS Be aware that Vine.co and Vine.com are completely different entities! Vine.com RESTAURANTS & COFFEEHOUSE belongs to Amazon and specializes in grocery deliveries. CHAINS Brought to you by: In partnership with Sounces gryffin. TO Ereeforwarding com http://www.youtube.com/yt/press/stotistics.html http://www.reelseo.com/youtubebillion-views-permonth/ http://mashoble.com/2013/10/23/instogram-brandvideos/ http://www.socialscoremedia.com/25mindblowingfocts-google/ http://www.businessbee.com/resources/news/operations-buzz/bu http://www.cisco.com/c/en/us/solutions/collateral/service provider/ipngnip-nest generation network/white paper_e11-481360.heml http://searchunifiedcommunications.techtorget.com/news/2240214715/GoogleHangouts-for-business-Anenterprise-gradevideo-option zzbottle youtubevvimeo-whichpkatform-isbest forbusiness

The Social Video Starter Guide

shared by gryffin on Mar 15
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YouTube, Vine, Instagram; They're all blowing up with shared videos of music, lectures, and comedy. Read this starter guide and understand which social video service is best to support your videos and why.

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