Social Super Bowl XLVII

Social ê XLVII SUPER BOWL ннн нн НHН НHН Best Advertisements 24.1 Million' CALVIN KLEIN 28% Tweets DORITOS GOAT FOR SALE 27% GODADDY THE KISS 23% 240 PSY PISTACHIO 12% VOLKSWAGEN GET HAPPY 10% Countries! % of share of voice Most Popular Tweet Top Moments of the Game' @espn 11,346 Retweets POWER OUTAGE #BLACKOUTBOWL 231,500 TPM (Tweets Per Minute) 108-YARD KICKOFF RETURN Retweet this image if you're picking 2 BY JACOBY JONES 185,000 TPM (Tweets Per Minute) the San Francisco @49ers to win the #SuperBowl 4TH & GOAL – NO PASS INTERFERENCE CALL #1 183,000 TPM (Tweets Per Minute) The Harbowl Social MVP RAY LEWIS 180,771 Tweets Which Harbaugh Brother Won? Beyonce Halftime Show JOHN (Ravens) 39% Share of Voice 5.5 Million 44% Positive Y Tweets JIM (49ers) 61% Share of Voice 15% Positive #1 Conclusion of her Show 268,000 TPM #2 Destiny's Child Reunion 257,500 TPM #3 Singing "Single Ladies" 252,500 TPM TPM = Tweets Per Minute Social Media Winners WINNER Facebook Likes Recieved 19,860 Twitter Followers Added 12,711 LOSER Facebook Likes Recieved 11,738 Twitter Followers Added 7,927 Data tracked - 2/3/2013 - 5:00pm EST – 12:30am EST Top Celebrity Tweets @theellenshow Between the commercials, the game, and Beyoncé, I'm not gonna be able to blink for the next 3 hours. #SuperBowl @therock This beast is on the hunt.. World premiere: FAST 6 SUPER BOWL commercial. #TheBeastAmongUs pic.twitter.com/e3S8tBZh @rickygervais "will you be watching the #superbowl " Watched one yesterday. Pretty superb right? pic.twitter.com/j3TZhSxy @piersmorgan Got to laugh at Ravens being declared 'World Champions' of a competition only American teams enter... #Superbowl VISIBLE ExactTarget. Brought to you by SOURCE 1 http://blog.twitter.com/2013/02/the-super-tweets-of-sb47.html SOURCE 2 Photo Credit: Christopher Polk/Getty/People.com