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Social Sharing: The Impending Sharepocalypse

STEP 1: FIND IT. STEP 2: SHARE IT. SOCIAL SHARING It's a process millions go through every second of every day and the wealth of social sharing services continues to streamline that process. Because things like social buttons, mobile applications and cross-platform integration of social networks make it easier and faster to share content, the frequency and volume of social sharing is rapidly increasing, begging the question, how do we keep up with it all? AND THE IMPENDING SHAREPOCALYPSE According to Facebook data, users share 4 billion items including status updates, images, videos and links every day. In July 2011, Facebook co-founder and CEO Mark Zuckerberg explained that the growth of social sharing behaves exponentially. Guys, this is big. This means, users share twice as much today as they did one year ago. A year from now this amount will double and so forth. 2010 2011 2012 2013 2014 2 billion 4 billion 8 billion 16 billion 32 billion This has since become known as Mark Zuckerberg's Law of Social Sharing: Y = C *2^X – Where X is time, Y is what one will be sharing and C is a constant. HOW MUCH WE SHARE Zuckerberg notes that the exponential increase in sharing likely applies to the internet at large, apart from Facebook. 850 25% Weekday Statistics we've gathered from our users demonstrate the sheer amount of stories (links to 650 Weekend text-based content rather than 5550 Week of all time spent online is devoted to images or video) individuals face on a daily basis: 790 social media. Day These stories can come from anywhere from RSS to big social networks like Twitter and Facebook. The average user follows 119 feeds but more than a quarter of users follow less than 25. Number of Feeds/Percentage 0- 24 25 - 49 50 - 74 75 - 99 100 - 124 125 - 149 150 - 174 175 - 199 200 - 224 225 - 249 300+ 28.86% 1765% 1 8.43% 656% A59% 11.39% 3.63% 291% 219% 174 On average a user receives 401 12 11 1 8x 10 2 235 187 Median number of Facebook friends Median number followed by Twitter user Median number of Twitter followers more links from Twitter than Facebook. Friday, 4PM EST: The most retweetable day and time of the week for maximum potential reach. per user SHAREPOCALYPSE As users share more content across social services, we will move further into what some have termed the "Sharepocalypse," an era of constant digital chaos characterized by tremendous information overload. The threat of unproductivity has already paved the way for a new category of software and services that will enable individuals to better keep up with their social networks. Summify is a service that creates a beautiful daily summary of the most relevant news, from your social networks, and delivers it to you by email, web or iPhone. SOURCES: FACEBOOK| HUBSPOT| MASHABLE | NIELSEN | TECHCRUNCH summIFY STEP 1: FIND IT. STEP 2: SHARE IT. SOCIAL SHARING It's a process millions go through every second of every day and the wealth of social sharing services continues to streamline that process. Because things like social buttons, mobile applications and cross-platform integration of social networks make it easier and faster to share content, the frequency and volume of social sharing is rapidly increasing, begging the question, how do we keep up with it all? AND THE IMPENDING SHAREPOCALYPSE According to Facebook data, users share 4 billion items including status updates, images, videos and links every day. In July 2011, Facebook co-founder and CEO Mark Zuckerberg explained that the growth of social sharing behaves exponentially. Guys, this is big. This means, users share twice as much today as they did one year ago. A year from now this amount will double and so forth. 2010 2011 2012 2013 2014 2 billion 4 billion 8 billion 16 billion 32 billion This has since become known as Mark Zuckerberg's Law of Social Sharing: Y = C *2^X – Where X is time, Y is what one will be sharing and C is a constant. HOW MUCH WE SHARE Zuckerberg notes that the exponential increase in sharing likely applies to the internet at large, apart from Facebook. 850 25% Weekday Statistics we've gathered from our users demonstrate the sheer amount of stories (links to 650 Weekend text-based content rather than 5550 Week of all time spent online is devoted to images or video) individuals face on a daily basis: 790 social media. Day These stories can come from anywhere from RSS to big social networks like Twitter and Facebook. The average user follows 119 feeds but more than a quarter of users follow less than 25. Number of Feeds/Percentage 0- 24 25 - 49 50 - 74 75 - 99 100 - 124 125 - 149 150 - 174 175 - 199 200 - 224 225 - 249 300+ 28.86% 1765% 1 8.43% 656% A59% 11.39% 3.63% 291% 219% 174 On average a user receives 401 12 11 1 8x 10 2 235 187 Median number of Facebook friends Median number followed by Twitter user Median number of Twitter followers more links from Twitter than Facebook. Friday, 4PM EST: The most retweetable day and time of the week for maximum potential reach. per user SHAREPOCALYPSE As users share more content across social services, we will move further into what some have termed the "Sharepocalypse," an era of constant digital chaos characterized by tremendous information overload. The threat of unproductivity has already paved the way for a new category of software and services that will enable individuals to better keep up with their social networks. Summify is a service that creates a beautiful daily summary of the most relevant news, from your social networks, and delivers it to you by email, web or iPhone. SOURCES: FACEBOOK| HUBSPOT| MASHABLE | NIELSEN | TECHCRUNCH summIFY STEP 1: FIND IT. STEP 2: SHARE IT. SOCIAL SHARING It's a process millions go through every second of every day and the wealth of social sharing services continues to streamline that process. Because things like social buttons, mobile applications and cross-platform integration of social networks make it easier and faster to share content, the frequency and volume of social sharing is rapidly increasing, begging the question, how do we keep up with it all? AND THE IMPENDING SHAREPOCALYPSE According to Facebook data, users share 4 billion items including status updates, images, videos and links every day. In July 2011, Facebook co-founder and CEO Mark Zuckerberg explained that the growth of social sharing behaves exponentially. Guys, this is big. This means, users share twice as much today as they did one year ago. A year from now this amount will double and so forth. 2010 2011 2012 2013 2014 2 billion 4 billion 8 billion 16 billion 32 billion This has since become known as Mark Zuckerberg's Law of Social Sharing: Y = C *2^X – Where X is time, Y is what one will be sharing and C is a constant. HOW MUCH WE SHARE Zuckerberg notes that the exponential increase in sharing likely applies to the internet at large, apart from Facebook. 850 25% Weekday Statistics we've gathered from our users demonstrate the sheer amount of stories (links to 650 Weekend text-based content rather than 5550 Week of all time spent online is devoted to images or video) individuals face on a daily basis: 790 social media. Day These stories can come from anywhere from RSS to big social networks like Twitter and Facebook. The average user follows 119 feeds but more than a quarter of users follow less than 25. Number of Feeds/Percentage 0- 24 25 - 49 50 - 74 75 - 99 100 - 124 125 - 149 150 - 174 175 - 199 200 - 224 225 - 249 300+ 28.86% 1765% 1 8.43% 656% A59% 11.39% 3.63% 291% 219% 174 On average a user receives 401 12 11 1 8x 10 2 235 187 Median number of Facebook friends Median number followed by Twitter user Median number of Twitter followers more links from Twitter than Facebook. Friday, 4PM EST: The most retweetable day and time of the week for maximum potential reach. per user SHAREPOCALYPSE As users share more content across social services, we will move further into what some have termed the "Sharepocalypse," an era of constant digital chaos characterized by tremendous information overload. The threat of unproductivity has already paved the way for a new category of software and services that will enable individuals to better keep up with their social networks. Summify is a service that creates a beautiful daily summary of the most relevant news, from your social networks, and delivers it to you by email, web or iPhone. SOURCES: FACEBOOK| HUBSPOT| MASHABLE | NIELSEN | TECHCRUNCH summIFY STEP 1: FIND IT. STEP 2: SHARE IT. SOCIAL SHARING It's a process millions go through every second of every day and the wealth of social sharing services continues to streamline that process. Because things like social buttons, mobile applications and cross-platform integration of social networks make it easier and faster to share content, the frequency and volume of social sharing is rapidly increasing, begging the question, how do we keep up with it all? AND THE IMPENDING SHAREPOCALYPSE According to Facebook data, users share 4 billion items including status updates, images, videos and links every day. In July 2011, Facebook co-founder and CEO Mark Zuckerberg explained that the growth of social sharing behaves exponentially. Guys, this is big. This means, users share twice as much today as they did one year ago. A year from now this amount will double and so forth. 2010 2011 2012 2013 2014 2 billion 4 billion 8 billion 16 billion 32 billion This has since become known as Mark Zuckerberg's Law of Social Sharing: Y = C *2^X – Where X is time, Y is what one will be sharing and C is a constant. HOW MUCH WE SHARE Zuckerberg notes that the exponential increase in sharing likely applies to the internet at large, apart from Facebook. 850 25% Weekday Statistics we've gathered from our users demonstrate the sheer amount of stories (links to 650 Weekend text-based content rather than 5550 Week of all time spent online is devoted to images or video) individuals face on a daily basis: 790 social media. Day These stories can come from anywhere from RSS to big social networks like Twitter and Facebook. The average user follows 119 feeds but more than a quarter of users follow less than 25. Number of Feeds/Percentage 0- 24 25 - 49 50 - 74 75 - 99 100 - 124 125 - 149 150 - 174 175 - 199 200 - 224 225 - 249 300+ 28.86% 1765% 1 8.43% 656% A59% 11.39% 3.63% 291% 219% 174 On average a user receives 401 12 11 1 8x 10 2 235 187 Median number of Facebook friends Median number followed by Twitter user Median number of Twitter followers more links from Twitter than Facebook. Friday, 4PM EST: The most retweetable day and time of the week for maximum potential reach. per user SHAREPOCALYPSE As users share more content across social services, we will move further into what some have termed the "Sharepocalypse," an era of constant digital chaos characterized by tremendous information overload. The threat of unproductivity has already paved the way for a new category of software and services that will enable individuals to better keep up with their social networks. Summify is a service that creates a beautiful daily summary of the most relevant news, from your social networks, and delivers it to you by email, web or iPhone. SOURCES: FACEBOOK| HUBSPOT| MASHABLE | NIELSEN | TECHCRUNCH summIFY STEP 1: FIND IT. STEP 2: SHARE IT. SOCIAL SHARING It's a process millions go through every second of every day and the wealth of social sharing services continues to streamline that process. Because things like social buttons, mobile applications and cross-platform integration of social networks make it easier and faster to share content, the frequency and volume of social sharing is rapidly increasing, begging the question, how do we keep up with it all? AND THE IMPENDING SHAREPOCALYPSE According to Facebook data, users share 4 billion items including status updates, images, videos and links every day. In July 2011, Facebook co-founder and CEO Mark Zuckerberg explained that the growth of social sharing behaves exponentially. Guys, this is big. This means, users share twice as much today as they did one year ago. A year from now this amount will double and so forth. 2010 2011 2012 2013 2014 2 billion 4 billion 8 billion 16 billion 32 billion This has since become known as Mark Zuckerberg's Law of Social Sharing: Y = C *2^X – Where X is time, Y is what one will be sharing and C is a constant. HOW MUCH WE SHARE Zuckerberg notes that the exponential increase in sharing likely applies to the internet at large, apart from Facebook. 850 25% Weekday Statistics we've gathered from our users demonstrate the sheer amount of stories (links to 650 Weekend text-based content rather than 5550 Week of all time spent online is devoted to images or video) individuals face on a daily basis: 790 social media. Day These stories can come from anywhere from RSS to big social networks like Twitter and Facebook. The average user follows 119 feeds but more than a quarter of users follow less than 25. Number of Feeds/Percentage 0- 24 25 - 49 50 - 74 75 - 99 100 - 124 125 - 149 150 - 174 175 - 199 200 - 224 225 - 249 300+ 28.86% 1765% 1 8.43% 656% A59% 11.39% 3.63% 291% 219% 174 On average a user receives 401 12 11 1 8x 10 2 235 187 Median number of Facebook friends Median number followed by Twitter user Median number of Twitter followers more links from Twitter than Facebook. Friday, 4PM EST: The most retweetable day and time of the week for maximum potential reach. per user SHAREPOCALYPSE As users share more content across social services, we will move further into what some have termed the "Sharepocalypse," an era of constant digital chaos characterized by tremendous information overload. The threat of unproductivity has already paved the way for a new category of software and services that will enable individuals to better keep up with their social networks. Summify is a service that creates a beautiful daily summary of the most relevant news, from your social networks, and delivers it to you by email, web or iPhone. SOURCES: FACEBOOK| HUBSPOT| MASHABLE | NIELSEN | TECHCRUNCH summIFY

Social Sharing: The Impending Sharepocalypse

shared by rmmojado on Dec 28
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We’ve all felt it. The growing online social universe is boiling over with information. Thanks to social web giants like Facebook, Twitter, LinkedIn and now Google+, the struggle to share our voices...

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