From Social to Sale: How Does Social Media Nudge Customers From Interest to Purchase?

HOW DOES SOCIAL MEDIA NUDGE CUSTOMERS FROM INTEREST TO PURCHASE? HOw SOCIAL INFLUENCES PURCHASING We asked people who purchased items after pinning, facebooking or tweeting them how sharing or favoriting an item had influenced their decision to buy it. | PINTERE ST PURCHASERS |FACEBOOK PURCHASERS | TWITTER PURCHASERS 25% 26% 43% 35% 31%_ 35% HOW I PROVIDED ADDITI ONAL INF OR MATION DI SCOVERED PRO DUCT ON PRO DUCT 15% 28% 26% 23% 32% 38% REMIN DED ME TO PURCHASE IDENTINED WHERE I COULD PURCHASE 19% 32% soxu 19% 37% 32% 26% SOMBO NE ALERTED ME TO I TRUST SHARED THEIR VIEWS A SALE OR DEAL 14% 17% 18% PROVIDED A CO UP ON CODE For more data & infographics on how social media drives purchasing, see From Social To Sale: 8 Questions To Ask Your Customers HTTP://VISIONCRITICAL.COM/SOCIAL25ALE · ®VISIONCRITICAL VISIONCRITICAL