The Social Presence of America's Top 15 Health Systems

The Social Presence of America's Top 15 Health Systems 87% A recent study found that 9 out of 10 people between the ages of 18-24 said they would trust health information they found on social media.'The lesson: To influence prospective patients and make them loyal to your health system, get on social media. of the health systems had official social media presences for the system as a whole, while the remaining 13% had social networks for individual hospitals. Percentage of Top 15 Health Systems with 87% 80% 80% Social Presence aAA You Tube by Network Despite the network posting over 1000% growth last year, only 4 of the top systems have an official Pinterest page. 33% 27% Only 2 of the top health systems had official system blogs. 13% *** 40% 2,000+ Facebook Fans Only 3 of the top health systems had 5,000+ Facebook 40% fans. 2,000+ Twitter Followers 27% Only 1 of the top health systems had Both 5,000+ Twitter followers. 36 % 43% Of 190,955 total conversations generated, 58% were regarding medium-sized health systems, while only 36% of conversations were about large health systems and 6% were focused on small health systems. of conversations generated were regarding career opportunities. 58 Sources Created by 1. http://mashable.com/2012/12/18/social-media-mobile-healthcare/ 2. http://marketingland.com/pinning-the-competition-pinterests-four-digit-growth-is-tops-of-2012-27769 Disclaimer: This infographic has been created with data from reliable tools & sources believed to be true regarding the top health systems, as ranked by Thomson Reuters, over the date range of January 1, 2012, through December 31, 2012. FATHOM