Social Networking vs. Email

SOCIAL NETWORKING * * VS. * ★ tof EMAIL 10 REASONS EMAIL IS DEAD ALL EMAILS ARE IDENTICALLY USERS 'CC' & 'REPLY ALL' TO PEOPLE WEIGHTED IN IMPORTANCE, MAKING THAT DON'T NEED TO BE INCLUDED, YOU GUESS WHAT IS RELEVANT. CREATING OCUPATIONAL SPAM. EMAIL TRIGGERS A PAVLOVIAN RESPONSE THAT MAKES YOU SPAM HAS BECOME A DOMINANT USER OF EMAIL. COMMUNICATE WHENEVER A BELL RINGS. YOU'RE NOT IN CONTROL OF YOUR KNOWLEDGE IS LOCKED AWAY IN INFORMATION FLOW BECAUSE ANYONE INFORMATION SILOS. CAN SEND YOU A MESSAGE. MESSAGES MUST BE DEFINED TO EMAIL CLIENTS HAVEN'T ADAPTED TO CERTAIN INDIVIDUALS WHICH DOESN'T ALLOW THE LEVERAGING OF CONSTANTLY INCREASING TRAFFIC FOR USERS. COLLECTIVE INTELLIGENCE. GENERATION Y HAS ALREADY SHIFTED FROM USING EMAIL AS ITS PRIMARY EMAIL PRODUCES INFORMATION OVERLOAD. COMMUNICATION PLATFORM. SOCIAL NETWORKING USAGE SURGES, EMAIL USAGE FLAT-LINES 300 250 200 SOCIAL NETWORKS 150 100 - 50 EMAIL JAN 2007 JUNE 2007 JAN 2008 JUNE 2008 JAN 2009 JUNE 2009 JAN 2010 ON AVERAGE, CORPORATE EMAIL USERS WILL SEND AND RECEIVE 160 EMAILS A DAY. EMAIL GROWTH VS. SOCIAL NETWORK GROWTH IT IS ESTIMATED THAT 68% EMAIL SOCIAL NETWORKING OF ARRIVING E-MAIL IS SPAM. +21% +31% AUGUST 2008 229.2 M 205.03 M AUGUST 2009 276.9 M 301.5 M BASED ON USERS ACROSS THE U.S. SEVERAL EUROPEAN COUNTRIES, AUSTRALIA AND BRAZIL O 2010 SOCIALCAST INC. ALL OTHER TRADEMARKS USED HEREIN ARE RECOGNIZED TO BE THE PROPERTY OF THEIR RESPECTIVE OWNERS SOURCES: WALL STREET JOURNAL (WSJ.COMI, MORGAN STANLEY RESEARCH, "KEEPING FOUND THINGS FOUND" - WILLIAM JONES TOTAL MONTHLY HOURS OF USAGE SOCIAL NETWORKING * * VS. * ★ tof EMAIL 10 REASONS EMAIL IS DEAD ALL EMAILS ARE IDENTICALLY USERS 'CC' & 'REPLY ALL' TO PEOPLE WEIGHTED IN IMPORTANCE, MAKING THAT DON'T NEED TO BE INCLUDED, YOU GUESS WHAT IS RELEVANT. CREATING OCUPATIONAL SPAM. EMAIL TRIGGERS A PAVLOVIAN RESPONSE THAT MAKES YOU SPAM HAS BECOME A DOMINANT USER OF EMAIL. COMMUNICATE WHENEVER A BELL RINGS. YOU'RE NOT IN CONTROL OF YOUR KNOWLEDGE IS LOCKED AWAY IN INFORMATION FLOW BECAUSE ANYONE INFORMATION SILOS. CAN SEND YOU A MESSAGE. MESSAGES MUST BE DEFINED TO EMAIL CLIENTS HAVEN'T ADAPTED TO CERTAIN INDIVIDUALS WHICH DOESN'T ALLOW THE LEVERAGING OF CONSTANTLY INCREASING TRAFFIC FOR USERS. COLLECTIVE INTELLIGENCE. GENERATION Y HAS ALREADY SHIFTED FROM USING EMAIL AS ITS PRIMARY EMAIL PRODUCES INFORMATION OVERLOAD. COMMUNICATION PLATFORM. SOCIAL NETWORKING USAGE SURGES, EMAIL USAGE FLAT-LINES 300 250 200 SOCIAL NETWORKS 150 100 - 50 EMAIL JAN 2007 JUNE 2007 JAN 2008 JUNE 2008 JAN 2009 JUNE 2009 JAN 2010 ON AVERAGE, CORPORATE EMAIL USERS WILL SEND AND RECEIVE 160 EMAILS A DAY. EMAIL GROWTH VS. SOCIAL NETWORK GROWTH IT IS ESTIMATED THAT 68% EMAIL SOCIAL NETWORKING OF ARRIVING E-MAIL IS SPAM. +21% +31% AUGUST 2008 229.2 M 205.03 M AUGUST 2009 276.9 M 301.5 M BASED ON USERS ACROSS THE U.S. SEVERAL EUROPEAN COUNTRIES, AUSTRALIA AND BRAZIL O 2010 SOCIALCAST INC. ALL OTHER TRADEMARKS USED HEREIN ARE RECOGNIZED TO BE THE PROPERTY OF THEIR RESPECTIVE OWNERS SOURCES: WALL STREET JOURNAL (WSJ.COMI, MORGAN STANLEY RESEARCH, "KEEPING FOUND THINGS FOUND" - WILLIAM JONES TOTAL MONTHLY HOURS OF USAGE SOCIAL NETWORKING * * VS. * ★ tof EMAIL 10 REASONS EMAIL IS DEAD ALL EMAILS ARE IDENTICALLY USERS 'CC' & 'REPLY ALL' TO PEOPLE WEIGHTED IN IMPORTANCE, MAKING THAT DON'T NEED TO BE INCLUDED, YOU GUESS WHAT IS RELEVANT. CREATING OCUPATIONAL SPAM. EMAIL TRIGGERS A PAVLOVIAN RESPONSE THAT MAKES YOU SPAM HAS BECOME A DOMINANT USER OF EMAIL. COMMUNICATE WHENEVER A BELL RINGS. YOU'RE NOT IN CONTROL OF YOUR KNOWLEDGE IS LOCKED AWAY IN INFORMATION FLOW BECAUSE ANYONE INFORMATION SILOS. CAN SEND YOU A MESSAGE. MESSAGES MUST BE DEFINED TO EMAIL CLIENTS HAVEN'T ADAPTED TO CERTAIN INDIVIDUALS WHICH DOESN'T ALLOW THE LEVERAGING OF CONSTANTLY INCREASING TRAFFIC FOR USERS. COLLECTIVE INTELLIGENCE. GENERATION Y HAS ALREADY SHIFTED FROM USING EMAIL AS ITS PRIMARY EMAIL PRODUCES INFORMATION OVERLOAD. COMMUNICATION PLATFORM. SOCIAL NETWORKING USAGE SURGES, EMAIL USAGE FLAT-LINES 300 250 200 SOCIAL NETWORKS 150 100 - 50 EMAIL JAN 2007 JUNE 2007 JAN 2008 JUNE 2008 JAN 2009 JUNE 2009 JAN 2010 ON AVERAGE, CORPORATE EMAIL USERS WILL SEND AND RECEIVE 160 EMAILS A DAY. EMAIL GROWTH VS. SOCIAL NETWORK GROWTH IT IS ESTIMATED THAT 68% EMAIL SOCIAL NETWORKING OF ARRIVING E-MAIL IS SPAM. +21% +31% AUGUST 2008 229.2 M 205.03 M AUGUST 2009 276.9 M 301.5 M BASED ON USERS ACROSS THE U.S. SEVERAL EUROPEAN COUNTRIES, AUSTRALIA AND BRAZIL O 2010 SOCIALCAST INC. ALL OTHER TRADEMARKS USED HEREIN ARE RECOGNIZED TO BE THE PROPERTY OF THEIR RESPECTIVE OWNERS SOURCES: WALL STREET JOURNAL (WSJ.COMI, MORGAN STANLEY RESEARCH, "KEEPING FOUND THINGS FOUND" - WILLIAM JONES TOTAL MONTHLY HOURS OF USAGE SOCIAL NETWORKING * * VS. * ★ tof EMAIL 10 REASONS EMAIL IS DEAD ALL EMAILS ARE IDENTICALLY USERS 'CC' & 'REPLY ALL' TO PEOPLE WEIGHTED IN IMPORTANCE, MAKING THAT DON'T NEED TO BE INCLUDED, YOU GUESS WHAT IS RELEVANT. CREATING OCUPATIONAL SPAM. EMAIL TRIGGERS A PAVLOVIAN RESPONSE THAT MAKES YOU SPAM HAS BECOME A DOMINANT USER OF EMAIL. COMMUNICATE WHENEVER A BELL RINGS. YOU'RE NOT IN CONTROL OF YOUR KNOWLEDGE IS LOCKED AWAY IN INFORMATION FLOW BECAUSE ANYONE INFORMATION SILOS. CAN SEND YOU A MESSAGE. MESSAGES MUST BE DEFINED TO EMAIL CLIENTS HAVEN'T ADAPTED TO CERTAIN INDIVIDUALS WHICH DOESN'T ALLOW THE LEVERAGING OF CONSTANTLY INCREASING TRAFFIC FOR USERS. COLLECTIVE INTELLIGENCE. GENERATION Y HAS ALREADY SHIFTED FROM USING EMAIL AS ITS PRIMARY EMAIL PRODUCES INFORMATION OVERLOAD. COMMUNICATION PLATFORM. SOCIAL NETWORKING USAGE SURGES, EMAIL USAGE FLAT-LINES 300 250 200 SOCIAL NETWORKS 150 100 - 50 EMAIL JAN 2007 JUNE 2007 JAN 2008 JUNE 2008 JAN 2009 JUNE 2009 JAN 2010 ON AVERAGE, CORPORATE EMAIL USERS WILL SEND AND RECEIVE 160 EMAILS A DAY. EMAIL GROWTH VS. SOCIAL NETWORK GROWTH IT IS ESTIMATED THAT 68% EMAIL SOCIAL NETWORKING OF ARRIVING E-MAIL IS SPAM. +21% +31% AUGUST 2008 229.2 M 205.03 M AUGUST 2009 276.9 M 301.5 M BASED ON USERS ACROSS THE U.S. SEVERAL EUROPEAN COUNTRIES, AUSTRALIA AND BRAZIL O 2010 SOCIALCAST INC. ALL OTHER TRADEMARKS USED HEREIN ARE RECOGNIZED TO BE THE PROPERTY OF THEIR RESPECTIVE OWNERS SOURCES: WALL STREET JOURNAL (WSJ.COMI, MORGAN STANLEY RESEARCH, "KEEPING FOUND THINGS FOUND" - WILLIAM JONES TOTAL MONTHLY HOURS OF USAGE SOCIAL NETWORKING * * VS. * ★ tof EMAIL 10 REASONS EMAIL IS DEAD ALL EMAILS ARE IDENTICALLY USERS 'CC' & 'REPLY ALL' TO PEOPLE WEIGHTED IN IMPORTANCE, MAKING THAT DON'T NEED TO BE INCLUDED, YOU GUESS WHAT IS RELEVANT. CREATING OCUPATIONAL SPAM. EMAIL TRIGGERS A PAVLOVIAN RESPONSE THAT MAKES YOU SPAM HAS BECOME A DOMINANT USER OF EMAIL. COMMUNICATE WHENEVER A BELL RINGS. YOU'RE NOT IN CONTROL OF YOUR KNOWLEDGE IS LOCKED AWAY IN INFORMATION FLOW BECAUSE ANYONE INFORMATION SILOS. CAN SEND YOU A MESSAGE. MESSAGES MUST BE DEFINED TO EMAIL CLIENTS HAVEN'T ADAPTED TO CERTAIN INDIVIDUALS WHICH DOESN'T ALLOW THE LEVERAGING OF CONSTANTLY INCREASING TRAFFIC FOR USERS. COLLECTIVE INTELLIGENCE. GENERATION Y HAS ALREADY SHIFTED FROM USING EMAIL AS ITS PRIMARY EMAIL PRODUCES INFORMATION OVERLOAD. COMMUNICATION PLATFORM. SOCIAL NETWORKING USAGE SURGES, EMAIL USAGE FLAT-LINES 300 250 200 SOCIAL NETWORKS 150 100 - 50 EMAIL JAN 2007 JUNE 2007 JAN 2008 JUNE 2008 JAN 2009 JUNE 2009 JAN 2010 ON AVERAGE, CORPORATE EMAIL USERS WILL SEND AND RECEIVE 160 EMAILS A DAY. EMAIL GROWTH VS. SOCIAL NETWORK GROWTH IT IS ESTIMATED THAT 68% EMAIL SOCIAL NETWORKING OF ARRIVING E-MAIL IS SPAM. +21% +31% AUGUST 2008 229.2 M 205.03 M AUGUST 2009 276.9 M 301.5 M BASED ON USERS ACROSS THE U.S. SEVERAL EUROPEAN COUNTRIES, AUSTRALIA AND BRAZIL O 2010 SOCIALCAST INC. ALL OTHER TRADEMARKS USED HEREIN ARE RECOGNIZED TO BE THE PROPERTY OF THEIR RESPECTIVE OWNERS SOURCES: WALL STREET JOURNAL (WSJ.COMI, MORGAN STANLEY RESEARCH, "KEEPING FOUND THINGS FOUND" - WILLIAM JONES TOTAL MONTHLY HOURS OF USAGE SOCIAL NETWORKING * * VS. * ★ tof EMAIL 10 REASONS EMAIL IS DEAD ALL EMAILS ARE IDENTICALLY USERS 'CC' & 'REPLY ALL' TO PEOPLE WEIGHTED IN IMPORTANCE, MAKING THAT DON'T NEED TO BE INCLUDED, YOU GUESS WHAT IS RELEVANT. CREATING OCUPATIONAL SPAM. EMAIL TRIGGERS A PAVLOVIAN RESPONSE THAT MAKES YOU SPAM HAS BECOME A DOMINANT USER OF EMAIL. COMMUNICATE WHENEVER A BELL RINGS. YOU'RE NOT IN CONTROL OF YOUR KNOWLEDGE IS LOCKED AWAY IN INFORMATION FLOW BECAUSE ANYONE INFORMATION SILOS. CAN SEND YOU A MESSAGE. MESSAGES MUST BE DEFINED TO EMAIL CLIENTS HAVEN'T ADAPTED TO CERTAIN INDIVIDUALS WHICH DOESN'T ALLOW THE LEVERAGING OF CONSTANTLY INCREASING TRAFFIC FOR USERS. COLLECTIVE INTELLIGENCE. GENERATION Y HAS ALREADY SHIFTED FROM USING EMAIL AS ITS PRIMARY EMAIL PRODUCES INFORMATION OVERLOAD. COMMUNICATION PLATFORM. SOCIAL NETWORKING USAGE SURGES, EMAIL USAGE FLAT-LINES 300 250 200 SOCIAL NETWORKS 150 100 - 50 EMAIL JAN 2007 JUNE 2007 JAN 2008 JUNE 2008 JAN 2009 JUNE 2009 JAN 2010 ON AVERAGE, CORPORATE EMAIL USERS WILL SEND AND RECEIVE 160 EMAILS A DAY. EMAIL GROWTH VS. SOCIAL NETWORK GROWTH IT IS ESTIMATED THAT 68% EMAIL SOCIAL NETWORKING OF ARRIVING E-MAIL IS SPAM. +21% +31% AUGUST 2008 229.2 M 205.03 M AUGUST 2009 276.9 M 301.5 M BASED ON USERS ACROSS THE U.S. SEVERAL EUROPEAN COUNTRIES, AUSTRALIA AND BRAZIL O 2010 SOCIALCAST INC. ALL OTHER TRADEMARKS USED HEREIN ARE RECOGNIZED TO BE THE PROPERTY OF THEIR RESPECTIVE OWNERS SOURCES: WALL STREET JOURNAL (WSJ.COMI, MORGAN STANLEY RESEARCH, "KEEPING FOUND THINGS FOUND" - WILLIAM JONES TOTAL MONTHLY HOURS OF USAGE