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Social Network Demographics

AKISSmetrics Who Likes What? Social Media has grown beyond expectations over the past few years, with terms like "Facebook me" becoming a part of the lexicon of everyday life. But while we all may think that everyone is just on one or two sites, the fact remains that different social media venues resonate more with different demographics. Find out who likes what and how these social media channels make an impact. SOCIAL MEDIA BY DEMOGRAPHIC: Division of social network users by gender 46% 54% 48% 52% 36% 64% T1 Facebook Twitter Myspace MySpace has the greatest gender divide, with a 64% female and 36% male membership. Division of social network users by income $0-25k $25-50k $50-75k $75-100k $100-150k $150k+ $0-25k $25-50k $50-75k $75-100k $100-150k $150k+ 12% 34% 32% 12% 7% 4% 15% 33% 25% 16% 7% 4% Facebook Twitter Twitter has the largest division of wealthy users with 27% earning 75k or more. $0-25k $25-50k $50-75k $75-100k $100-150k $150k+ $0-25k $25-50k $50-75k $75-100k $100-150k $150k+ 12% 51% 22% 4% 2% 19% 37% 21% 15% 5% Myspace Digg Myspace has the largest division of lower income users with 63% earning 50k or less. Division of social network users by age 35-44 25-34 35-44 30% 22% 26% 35-44 25-44 20% 25-34 24% 27% 45-54 26% 18-24 45-54 18% 18% 45-54 18-24 18% 18-24 11% 55-64 11% 55-64 0-18 0-18 55-64 8% 12% 65+ 65+ 65+ 2% 2% 1% Facebook Twitter Myspace Facebook has the largest division of older users with 37% being 45 years or older. Division of social network users by education level No HS Diploma 10% High School 10% No HS Diploma High School 7% Some College 43% Bachelors Degree 33% Graduate Degree 9% Some College 55% Bachelors Degree Graduate Degree Facebook Digg Digg has the largest division of users with a graduate degree at 9% No HS Diploma 7% No HS Diploma High School 7% Some College 49% High School Some College 55% Bachelors Degree Bachelors Degree 26% 28% Graduate Degree Graduate Degree Twitter StumbleUpon Twitter has the largest division of users with a secondary education, 37% have at least a bachelors degree. No HS Diploma 14% High School 8% Some College 63% Bachelors Degree 12% Graduate Degree 4% No HS Diploma 13% High School 10% Some College 51% Bachelors Degree 18% Graduate Degree 8% Myspace YouTube WHAT IS AN AFFINITY SCORE? The affinity score shows the relationship between audiences of two sites or between a site and a keyword. That is, the affinity score estimates how many times more likely you are to reach an audience who visits a specific site or searches for specific keywords versus an audience on the internet overall. Affinity Score of Popular Audience Interests By Social Network. Graphic Design Venture Capital Podcasting Public Relations 6.2x VVVV 6.7x VVVV 6.2x VVVV бх Twitter 11.1x 13.4x 13.6x 11.5x Digg ♥♥♥ 11.9x 7.7x VVV 14.2x 12.8x StumbleUpon Sources: http://mashable.com/2010/11/09/social-media-elections-infographics/ https://www.google.com/adplanner/ http://youtube-global.blogspot.com/2010/08/heating-up-2010-midterm-elections-with.html http://blog.twitter.com/2010/10/world-of-tweets.html AKISSmetrics The demographic percentages have been rounded to the nearest whole number.

Social Network Demographics

shared by kcatoto on Mar 25
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Twitter, MySpace, Digg, StumbleUpon and YouTube by gender, age, income, and education.

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