If an enter­tainment service could succe­ssfully convince a critical mass of content providers (online and offline) to team-up to provide consumers the high-­quality enter­tainment they seek, on demand (a no-br­ainer, if you think about it), and they were able to provide any end-user the ability to become a "re-b­roadcaster" of this content to friends and follo­wers, they just might win the war for consu­mers' living rooms.