The Social, Mobile future of Travel
THE SOCIAL, MOBILE FUTURE OF TRAVEL FACTS ABOUT MOBILE USAGE AND SOCIAL BEHAVIOR IN TRAVEL WEBSITE: http://machoarts.com/social-mobile-travel Out of 50-60 million smartphone users: 20% 42% of US mobile users will actually book their trips through their mobiles this year. of US mobile users research travel info on their phone before booking a trip. 10%. of all Google travel searches are conducted on mobile devices. /U 70 of mobile hotel bookings are for the same day. WHO ARE THE INFLUENCERS IN TRAVEL? 70% 1 in 3 1 in 3 70% of senior hospitality professionals ' travelers prefer travel blogs for German and Spanish travelers said say TripAdvisor is the #1 site that choosing their travel options. influences customers. of consumers said travel reviews they'd consult Twitter or Facebook before booking. had the biggest impact on their purchasing behavior. THE Luury MARKET 50-60% of all luxury travel bookings are made directly online. MARKETER BEHAVIOR OPTIMISM VS. ACTION 79% 78% 37% of travel agents feel of travel agents have a website, but only 20% updated it daily over the last 5 years. of travel executives view social media social media is a "waste of time." as a long-term partner in their marketing mix. Sources: emarketer.com I milestoneinternet.com | benzinga.com | travelanthropist.com I memeburn.com | hotel-industry.co.uk
The Social, Mobile future of Travel
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