Social Medical

SOCIAL MEDICAL HOW THE HEALTH CONVERSATION IS GOING ONLINE SMARTPHONE USAGE Physician usage of smartphones for professional 72% 77% internet users say they looked online for health information within the online health seekers purposes over time began their search at Google, Bing or Yahoo 78% 72% 76% 66% 68% past year. 53% 50% 44% 39% 2007 2013 healthO00 40% 19% 60% 1,311,354,428 + more than 40% say social media affects their doctors say social meda improves quality of care have at least answers that healthtap.com, a social networking resource for doctors, have claimed that have been served as of April 2014. 54% of patients are very comfortable with their providers seeking advice from online communities to better treat their conditions. one app on their phone specifically designed to track or manage health choices about their health MOBILE 1/3 patients have used a mobile device such as a 1/3 smartphone or tablet to do research or book an RESEARCH Just over half (52%) of patients use health information sites such as WEBMD.COM and CDC.GOV for research appointment online APP OF CHOICE Doctors prefer YouTube and watching video content, with just over half choosing Facebook and Twitter as a distant third You Tube 72% f 57% 10% SOURCES pewinternet.org, usatoday.com/yourlife, georgiahealthnews.com, nnlm.gov, digitalinsightsgroup.com, klick.com/health 3 INVENTIV HEALTH