The general consensus is that companies need to dedicate resources to social media (in the form of time and labour) in order to be successful. I would agree with this statement. But the question is, how much time exactly?
This infographic is my take on the time investment required to develop an effective social media workflow. Major caveat – of course, every organization is different and any workflow that is designed and implemented needs to work towards the achievement of business goals. That being said, I feel the time scope represented here is far more realistic than the notion that organizations can get value from the social channel by investing “15 minutes a day”.