The February 2012 Social Media Week conference was recently held in 12 cities worldwide, bringing together 36,000 attendees in over 1,000 individual events. Social Media Week organizers Crowdcentric estimate that the event reached hundreds of thousands of people in more than 180 countries, in a massive global conversation about emerging trends in social and mobile media. Dopamine Inc. stepped in to provide a fun, innovative and beautiful visualization platform to make sense of those big numbers and the vast universe of social media interactions surrounding the conference.