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Social media usage statistics for Singapore

SOCIAL MEDIA



PERCENTAGE OF SINGAPOREANS WHO USE SOCIAL MEDIA REGULARLY

2012 68.1%

2013 FORECAST 74%



USAGE STATISTICS FOR SINGAPORE



WHEN SINGAPOREANS BUY THINGS

46.2% RESEARCH ON SOCIAL MEDIA FIRST

51.2% USE SOCIAL MEDIA TO MAKE DECISION



PLATFORM

NUMBER OF USERS

FACEBOOK 3.22M

TWITTER 2.56M

YOUTUBE 3.93M

LINKEDIN 520K

PINTEREST 96K



PENETRATION LEVEL

62.2 TIME SPENT MONTHLY (HR) 19.6

49.4 TIME SPENT MONTHLY (HR) 7.7

76.0 TIME SPENT MONTHLY (HR) 11.6

10.1 TIME SPENT MONTHLY (HR) 1.8

1.7 TIME SPENT MONTHLY (HR) 1.9



ACTIVITY

LIKES 37

SHARES 22.6

MOBILE ACCESS 64.4

AVG. FOLLOWER 147

TWEETS PER MONTH 77

RETWEETS 21.1



AVG. MINUTES CONSUMED (BY AGE)

15-24: 1011.0

25-34: 603.3

35-44: 512.4

45-54: 647.6

55+: 700.8



AVG. CONNECTIONS 72.2

AVG. UPDATES PER MONTH 6.6

AVG. GROUPS JOINED 4.1

HOURS LOGGED ON PER MONTH 9.9

FORECAST PENETRATION IN 2013 3.8% (200% GROWTH)



CREATED FOR TECHGOONDU THE REVOLUTION HAS BEGUN

WWW.TECHGOONDU.COM



BROUGHT TO YOU BY

INFOGRAPHICS.SG

WE MAKE INFORMATION APPEALING

WWW.INFOGRAPHICS.SG

Social media usage statistics for Singapore

shared by EdgeMediaSG on Jun 12, 2013 in Social Media

Social media usage statistics for Singapore

shared by EdgeMediaSG on Jun 12, 2013 in Social Media

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Do you know which are the most popular social media platforms in Singapore? What is the average time spent monthly by Singaporeans on sites like Facebook, Twitter, Youtube, LinkedIn and Pinterest? ...
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