Social Media Tactics in B2B Marketing

when used properly, there's no question that Isocial media social media can serve as a powerful tool tactics 1/3 OF MARKETERS ARE NOT MEASURING THEIR SOCIAL MEDIA EFFORTS AND RESULTS. SOCIAL MEDIA ETIQUETTE IS IT APPROPRIATE TO... contact a prospect generated from a social media exchange by email or phone if the prospect has not invited you to do so? respond to a prospect via social media if the prospect contacted you via email or phone? 55% 44% 47% 52% A LITTLE BIRD TOLD ME THERE ISN'T AN "ACROSS THE BOARD" STANDARD FOR APPROPRIATE INTERACTION THROUGH SOCIAL CHANNELS. YES NO YES NO epardot critique a competitor via social media? invite a prospect to join your online social markets? 73% 1.6% 73% 1.6% YES NO YES NO MEDIA TOOLS MEDIA MOST SUCCESSFUL AND THE WINNER IS... 35 GENERATING LEADS Linked in 25 32% 15 5 PERCENTAGE OF MEDIA TOOLS AND THE WINNER IS... BEING USED 100 80 60 91% 40 20 pardot for more information visit www.pardot.com marketing automation facebook Bubbojg linkedin twitter facebook Buibbojg linkedin youtube