The Social Media Statistics Of Fortune 500 Companies

FORTUNE 500 SOCIAL MEDIA STATISTICS Only 23% (144) of Fortune 50o companies have a public-facing corporate blog Fortune 500 (Based on revenue) INC 500 (Fastest Growing companies) Vs With Corporate Blogs %age 50% 45% 37% 22% 23% 23% 22% 23% 23% 16% 2008 2009 2010 2011 2009 2010 2011 NUMBER OF BLOGS BY INDUSTRY TYPE в (PARTIAL LIST) 2008 2009 2010 2011 4 8. 9. Specialty Retail (Apparels, Home Appliances, Furniture) 8. 11 11 8. Computer Software, Peripherais, Office Equipment Food Production, Services and Drug Store Telecommunication 4 Banks 4 6. Semi-conductors 4 Motor Vehicles 4 4 Insurance 3 4 Information Technology CORPORATE BLOGS BY FORTUNE 500 RANKINGS Corporate blogs based on Fortune 500 rankings. For example, 35% of top 100 companies had a blog in 2011 Fortune 500 2008 2009 2010 2011 Rankings 1-100 38% 39% 32% 35% 101-200 25% 19% 21% 23% 201-300 11% 13% 17% 16% 301-400 16% 11% 13% 14% 401-500 10% 18% 16% 14% Twitter 62% 62% of Fortune 500 Companies have an active corporate Twitter account (With a tweet in past 30 days) 60% 2010 2011 NUMBER OF TWITTER ACCOUNTS BY INDUSTRY TYPE (PARTIAL LIST) 2010 2011 Specialty Retait (Apparels, Home Appliances, Furniture) 23 25 Food Production, Services and Drug Store 22 23 Insurance 21 Utilities 16 16 Computer Software, Peripherals, Office Equipment 14 10 Telecommunication 12 11 NUMBER OF TWITTER ACCOUNTS Fortune 500 2009 2010 2011 Rankings 1-100 39% 25% 25% 101-200 19% 25% 24% 201-300 13% 17% 17% 301-400 11% 16% 17% 401-500 18% 16% 17% COMPANIES WITH HIGHEST TWITTER FOLLOWERS Growth y agoogle 23.40% Google 4,350,098 Feb 2012 3,525,230 sept 2011 y aWholefoods Growth 11.52% WHÓLE FOODS 2,252,620 Felb 2012 2,019,918 Sept 2011 MAR KET Number of Followers Growth Feb 2012 Sept 2011 Percentage aStarbucks 2,159,247 1,659,494 30.11% asouthwestair 1,269,252 1,165,458 8.90% SOUTHWEST.COM The Washington Post awashingtonpost 874,986 614,787 42.32% verizonwiralass Gverizonwireless 688,369 63,913 977.04% CocaCola @cocacola 497,148 359,443 38.31% @mcdonalds 342,094 163,603 109.10% Mcponis Facebook 58% of Fortune 500 Companies have corporate Facebook Page 2010 56% 2011 58% FACEBOOK PAGES BY INDUSTRY TYPE (PARTIAL LIST) 2010 2011 Insurance 28 27 Specialty Retail (Apparets, Home Appliances, Furniture) 26 24 Food Production, Services and Drug Store 21 24 11 13 Banks Telecommunication 12 11 Computer Software, Peripherals, Office Equipment 12 10 i General Merchandise 10 Utilities 11 8. COMPANIES WITH HIGHEST FACEBOOK FANS (AS ON FEB 2012) Coca-Cola O 40,094,541 Likes 28,775,056 Likes O 17,102,120 Likes McDonald's Walmart O 13,008,283 Likes Save money. Live better Levi's O 10,872,633 Likes O 9,564,424 Likes TARGET. NIKE O 7,580,216 Likes KOHL'S O 6,321,653 Likes Sources Comscoredatamine.com | Nielsen.com Tnsdigitallife.com | Pewinternet.org Compiled & Designed by GO-Gulf.com web technologies 3,