Social Media For Social Good

SOCIAL MEDIA SOCIAL GOOD Lube for You Tube You Tube Tube THERE IS NO QUESTION SOCIAL MEDIA HAS TAKEN OFF WITH: You Tube 70 MILLION 108.9 MILLION Tumblr blogs 1.15 BILLION 1 BILLION 343 MILLION Facebook users Pinterest users YouTube users Google+ users in 69.9 MILLION Reddit users 500 MILLION 66 MILLION WordPress blogs 56 MILLION 238 MILLION Twitter users Instagram users Linkedin users With connections to so many people at their fingertips, some are using social media for good. RECENT TRENDS TOWARDS CHARITY ..... Social Enterprises .... Both public companies and nonprofits are trending towards becoming a hybrid of charity and business, called social enterprise. 83% 41% >90% think companies should be giving in the of Americans want have bought a product brands to support causes. because it was associated communities where with a cause. they do business. The U.S. Social Enterprise Alliance defines a social enterprise by 3 distinguishing traits: Addresses a social need and serves the common good in some way. The common good is its primary purpose, trumping anything else the enterprise does. Commercial activity is a strong revenue driver. Examples D F G VISIONSPRING Visionspring provides eye tests and low-cost glasses to marginalized customers in over 20 countries. Through training and employing the country's citizens, Visionspring is able to implement programs that place Higher profit margins on more expensive glasses to subsidize the glasses and tests. Рт U Z DT S / I-DEV INTERNATIONAL is a market-based sustainable development investment firm. In Peru, I-DEV helped 200 farmers organize a farming co-op that generates nearly $4 million a year in revenue. Peru The next step will be investing in a processing plant where the farmers will take the majority stake with I-DEV and other investors acting as minority shareholders. Charitable Donations DONATED 88% of households give to charity. in 2011 Americans donated a total of DONATION BOX $298.3 BILLION in 2011, 13% 12% 9% The average annual household of charitable to human to grantmaking contribution is dollars went to services. foundations. $2,213 BILLION education. while the mean is $870. INCREASE IN ONLINE CHARITY FUNDING (2010) 140 of the largest charities reported receiving $1.2 billion in online donations, compared to the $887 million received in 2009. SOCIAL MEDIA CAMPAIGNS FOR CHARITY THAT WENT VIRAL RANDOM ACTS An organization that encourages, funds, and coordinates random acts of kindness, uses social media to keep their network of volunteers and donors informed and excited. A Shorty Award winner in the Charity category. random acts MISHA COLLINS Part of Random Acts' success is Raised $200,000 for Hope 2 Haiti 2. due to co-founder Misha Collins, who has a large fanbase on Twitter and Tumblr. MALARIA NO MORE Malaria No More's aim is to end all malaria-related deaths in Africa by 2015. Their malaria NO MORE cause was bolstered when they teamed up with popular site CollegeHumor. O People who donate get access to a collection of They're received $750,000 in donations and about 300,.000 videos by 30 different supporters across Facebook and celebrities. Twitter, as well as doubled the public education about malaria as a serious isue. IT GETS BETTER PROJECT Focused on preventing LGBT youth suicide. IT GETS BETTER Garnered over 50,000 user-submitted videos to The project was easy to participate in and also built up a lot of celebrity support. PROJECT the project with a www.ITGETSBETTER.ORO combined total of more than 500 million views HOSHYAR FOUNDATION Aimed at educating girls in Pakistan. Raised the money quickly, Teamed up with HOSHYAR FOUNDATION receiving around 30,000 views software company within the first month and SlideRocket, who continue to get individual donations every day as a result of the campaign going viral. pledged to donate $1 for every view of an online presentation, up to a total of $5,000. WATER IS LIFE World Wildlife Fund (WWF)'s connect2earth campaign Highlighted their cause by having victims of the Haiti Earthquake read tweets featuring the tag #firstworldproblems, pointing out the superficial problems we face and emphasizing the need for aid in Haiti. WATERis LIFE. used a video, 'It All Comes Back to You,' featuring a chain reaction of events that begins with littering. After one month, the WWF campaign video reached over 1 million views. CELEBRITIES LEVERAGING SOCIAL MEDIA FOR GOOD ON WORLD AIDS DAY IN 2010 SHOW YOUR HEARTS LADY GAGA CAMPAIGN Helps several campaigns and lends her promotional power along with her star status. USHER ELLEN DEGENERES JUSTIN TIMBERLAKE BRITNEY SPEARS ALICIA KEYS JUSTIN BIEBER KIM KARDASHIAN and others tweeted to Contributes more than $202 million to HIV/AIDS spread the word for the "Show Your Hearts" campaign And other stars pledged social media silence until the Keep a Child Alive organization reached programs with the MAC AIDS Fund and selling special lipstick. The campaign benefited 1 MILLION THE BERRY FAMILY CHILDREN Paired with the Robin Hood Foundation to perform a concert at the gala and donated $1 million through a partnered contest. in donations after a fatal car accident They raised more than $500,000 in just the first six days. that took the lives of both parents and paralyzed two of the three children from the waist down. TWITCHANGE is a social media auction house where people can "buy" a retweet from stars with proceeds going to charity. CONCLUSION As much as many believe that social media is all about gossip, games, memes and cat videos; there is often a bigger purpose for utilizing these platforms. The true beauty of social media is its ability to help individuals harness influences in order to do good for society. bluehost.com SOURCE http://www.reelseo.com/social-video-cause-charities http://mashable.com/2011/06/29/celebrities-social-good https://www.se-alliance.org/why#whatsasocialenterprise http://www.majormultimedia.com/just-click-to-make-a-difference/ http://harkable.com/blog/the-5-best-social-media-charity-campaigms/ http://adage.com/article/adagestat/stat-day-83-brands-support/232141/ http://blog.shortyawards.com/post/45361871219/category-profile-charity http://www.nptrust.org/philanthropic-resources/charitable-giving-statistics http://www.qualitylogoproducts.com/blog/celebrity-social-media-self-promotion-charity http://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/ http://storyism.net/non-profits-who-really-understand-humour-when-creating-viral-video-campaigns/ http://c2c.bigfuel.com/fueVad-campaigns/cause-celeb-giving-charities-and-non-profits-star-power-through-social-media http://www.forbes.com/sites/skollworldforum/2013/05/02/the-rise-of-social-entrepreneurship-suggests-a-possible-future-for-global-capitalism/