Social Media Retail Clients Expect More

SOCIAL MEDIA SURVEY We asked vehicle owners about their Social Media and online shopping habits. The results clearly show that merchants have to pay close attention to the changed customer expectations 221PEOPLE ANSWERED THE SURVERY 95% of women & 90% of men use Social Media tools 111 Female 4Square Pinterest |110 Male Google+ 18-24 25-35 35-50 51-65 65 Twitter age groups Linkedin Facebook -Monthly (20.0%) 40 80 120 2-3x per Week (30.0%) -Daily (10.0%) How often do you visit? 75% shop online -Never (40.0%) 25% would buy tires online CUSTOMER EXPECTATIONS SOCIAL MEDIA CONTENT Product Awareness Promotions Q&A and FAQ Product Information Contests Product Endorsements 10 20 30 40 50 60 70 Survey data by Kyle Parrota Infographic O Tweet40k.com Surinl Ardis Senvices