Social Media New Year’s Resolutions

SOCIAL MEDIA RESOLUTIONS Resolve to make this year your best year on social media. MORE VISUALS It's the age of visual marketing. Catch users' eyes with beautiful visual content. Apps like Canva or Share As Image make it easy for even the least design-inclined to create beautiful, sharable content. CREATE CONTENT Content marketing isn't going anywhere. Use blogs, webinars, white papers, etc. to educate your and your industry. Plus, content marketing packs a serious SEO punch. udience on your brand 3) hello ENGAGE USERS hi there Engage your users by talking to them! Send them a tweet, reply to a comment on a pin, search for an Instagram hashtag related to your brand... Just be sure fans are talking! your FIND YOUR TIME Timing is everything. A brand can't post too often, but needs to post often enough to be relevant, and must post at the right time. Find your perfect time with tools like HootSuite and Tailwind. 5 TEST SOCIAL ADS CLICK ME Social media allows you to inexpensively test advertisements. Experiment with different target audiences, different landing pages, and different platforms - like Pinterest's new promoted pins! MAKE IT MOVE What's more eye-catching than something moving? With Facebook and Instagram's autoplay on videos and Pinterest's support of both video and .gif files, it's time for your brand to get moving. #3 %23 HASHTAG RIGHT #3 Hashtags are a part of social media life, but that doesn't mean you have to go #crazy. Stick to relevant hashtags that will reach your target audience, and don't hashtag everything. %23 8. 440x220 640x640 OPTIMIZE POSTS What works for one platform will not work for them all. Cptimize and descriptionsfor each social media platform. Remember - you only have 140 characters to tell your story on Twitter! 260 of your images х 1000+ 1200x900 POST 80/20 POSTS ABOUT POSTS YOU NOT The 80/20 rule isn't just for Pareto. The content of your social media posts should be 80% about other topics your audience is interested in and 20% about you. That keeps you top-of-mind, but not annoying. ABOUT YOU 10 MASTER MOBILE Whether you're an Apple fanatic or loyal to Android, Smart Phones of all kinds are here to stay. Since so many users are using mobile for social networks, be sure your site is responsive to provide the best experience. Design by tailwind Simple Pin Scheduling See How You Stack Up Attract New Followers • Schedule across the web • Schedule repins • Bulk upload scheduling • Starting at $9.99/month • Track growth over time • Monitor competitors • Monitor domain activity Optimize your content • Data-driven targeting • Real time management • Maximize pinning efforts • Leverage existing fans t.