Social Media Marketing Industry

-******........ SOCIAL MEDIA MARKETING INDUSTRY You Tube TOP 10 CHALLENGES MARKETERS FACE IN SOCIAL MEDIA MARKETING Product Measuring the effect of Social Media Marketing Increasing productivity to Social media sites maximize sócial media results Finding target audience Engaging with Selling products target audience and services on ing Creațing a social Identifying the media strategy most effective tools to manage social media social media plăns techniques Finding efficient Using Different social media platforms Finding the best social media platform for business WHY MARKETERS PREFER SOCIAL MEDIA MARKETING Increased Business 85% Exposure. Increase in Traffic. 69% Better Marketplace Insight. 65% Generated Leads. 58% Building loyal community. 58% Improved search engine rankings. 55% Grew Business partnerships. 51% Reduced marketing expenses. H 46% Improved sales. 40% 0% 20% 40% 60% 80% 100% MOST COMMONLY USED SOCIAL MEDIA TOOLS 92% 82% 73% 61% 57% 40% You in Tube Youtube + Video Sharing Sites Facebook Twitter Linkedin Blogs Google+ 21% 19% 16% 14% 6% foursquare Photo sharing sites Daily Deal Sítes Forums Social Bookmarking sites Geo-Location Sites OUT OF WHICH 94% OF MARKETERS HAVE USED SOCIAL 83% THINK THAT SOCIAL MEDIA IS IMPORTANT FOR THEIR BUSINESS MEDIA TO PROMOTE THEIR BUSINESSES HOW EXPERIENCED ARE SOCIAL MEDIA MARKETERS More than 3 years 6-12 months Less than 6 months No lexperience 1-3 Years 16% 40% 23% 17% 4% WEEKLY TIME SPENT ON SOCIAL MEDIA MARKETING 50% 40% 37.7% 30% 26.2% 20% 10.6% 10% 7.6% 7.1% 4.4% 3.5% 2.9% 0% <1 HOUR 1-5 HRS 6-10 HRS 11-15 HRS 16-20 HRS 21-30 HRS 31-40 HRS 40 HRS HOW MARKETERS ARE PLANNING TO CHANGE THEIR SOCIAL MEDIA EFFORTS IN FUTURE Increase Decrease Stay Same No Plans YOUTUBE /VIDEO MARKETING You Tube 76% 1% 14% 10% FACEBOOK 72% 2% 23% 4% TWITTER 69% 19% 23% 7% BLOGS 68% 2% 18% 12% GOOGLE+ 67% 1% 11% 21% in LINKEDIN 66% 1% 23% 11% PHOTO SHARING SITES ( PINTEREST /INSTAGRAM /FLICKR) 38% 1% 21% 40% FORUMS 34% 2% 24% 40% SOCIAL BOOKMARKING SITES 31% 2% 22% 45% GEO-LOCATION SITES ( FOURSQUARE) 23% 1% 19% 55% DAILY DEAL SITES ( GROUPON) 12% 3% 13% 72% Data Source : 2012 Social Media Marketing GO-Globe.com Industry Report by socialmediaexaminer.com web technologles