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SOCIAL MEDIA MARKETING
Takes Flight in 2013
1 Social Media Marketing becomes a key initiative
2 Marketing turns upside down - consumers become the marketers
3 Social influence moves beyond 'like' to incentive driven recommendations
4 Marketing grows enterprise wide and can no longer sustain being a 'department'
5 Discounts and giveaways will incentivize sharing of branding content
6 Social impacts business infrastructures - siloed communication systems are challenged
7 Social channels integrate and align
8 The Social Media Manager role emerges
9 Media spend shifts from display to paid and sponsored content
10 Social gaming will go mainstream and begin to be cross-platform
11 The dawn of social TV - where viewers comment and share during air time
12 Social Commerce - Rapid growth with NFC technologies in smart phones
13 SEO - less focus on tricks and more on good online marketing
14 Rise of Augmented Reality - visualization over data
Gifts will transform Facebook. Paid ads shift to paid content. Facebook begins to move into social search.
The newsroom of the future
Evolves and grows from HR focus to brand building for companies. LindedIn Endorsements becomes like Facebook Likes
Gains reputation as key search tool
Will lead in social shopping
Sharing to selected lists is on the rise