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Social Media Marketing in 2013

SOCIAL MEDIA MARKETING

Takes Flight in 2013

by TwinEngine



1 Social Media Marketing becomes a key initiative



2 Marketing turns upside down - consumers become the marketers



3 Social influence moves beyond 'like' to incentive driven recommendations



4 Marketing grows enterprise wide and can no longer sustain being a 'department'



5 Discounts and giveaways will incentivize sharing of branding content



6 Social impacts business infrastructures - siloed communication systems are challenged



7 Social channels integrate and align



8 The Social Media Manager role emerges



9 Media spend shifts from display to paid and sponsored content



10 Social gaming will go mainstream and begin to be cross-platform



11 The dawn of social TV - where viewers comment and share during air time



12 Social Commerce - Rapid growth with NFC technologies in smart phones



13 SEO - less focus on tricks and more on good online marketing



14 Rise of Augmented Reality - visualization over data



f

Gifts will transform Facebook. Paid ads shift to paid content. Facebook begins to move into social search.



t

The newsroom of the future



in

Evolves and grows from HR focus to brand building for companies. LindedIn Endorsements becomes like Facebook Likes



YouTube

Gains reputation as key search tool



p

Will lead in social shopping



+

Sharing to selected lists is on the rise

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Social Media Marketing in 2013

shared by MilenaV on Oct 11, 2012 in Social Media

Social Media Marketing in 2013

shared by MilenaV on Oct 11, 2012 in Social Media

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An infographic created for www.TwinEngine.com that visualizes data about social media marketing in 2013
Rank: 365 of 5092 in Social Media

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