Social Media Marketing in 2013


Takes Flight in 2013

by TwinEngine

1 Social Media Marketing becomes a key initiative

2 Marketing turns upside down - consumers become the marketers

3 Social influence moves beyond 'like' to incentive driven recommendations

4 Marketing grows enterprise wide and can no longer sustain being a 'department'

5 Discounts and giveaways will incentivize sharing of branding content

6 Social impacts business infrastructures - siloed communication systems are challenged

7 Social channels integrate and align

8 The Social Media Manager role emerges

9 Media spend shifts from display to paid and sponsored content

10 Social gaming will go mainstream and begin to be cross-platform

11 The dawn of social TV - where viewers comment and share during air time

12 Social Commerce - Rapid growth with NFC technologies in smart phones

13 SEO - less focus on tricks and more on good online marketing

14 Rise of Augmented Reality - visualization over data


Gifts will transform Facebook. Paid ads shift to paid content. Facebook begins to move into social search.


The newsroom of the future


Evolves and grows from HR focus to brand building for companies. LindedIn Endorsements becomes like Facebook Likes


Gains reputation as key search tool


Will lead in social shopping


Sharing to selected lists is on the rise

Social Media Marketing in 2013

shared by MilenaV on Oct 11, 2012 in Social Media

Social Media Marketing in 2013

shared by MilenaV on Oct 11, 2012 in Social Media


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Category: Social Media


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