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Social Media Makes The Sale

SOCIAL MAKES THE SALE Social Media interactions drive holiday gift purchases 66% of Social Media Users who made a Black Friday/ Cyber Monday purchase DID SO as a direct result of social media interactions with brands and family. Posting On Brand Pages Friends & Fumily Social Media Users who Recommendations made or posted on a brand page received among social media users facebook. 38% facebook. 93% twitter 21% twitter 22% Google+ 8 stay tuned for fullreport Google+ 18% SOCIAL MEDIA USERS RELY ON FRIENDS, FAMILY & BRANDS IN ORDER TO MAKE INFORMED PURCHASE DECISIONS Their recommendations are more likely to convert into purchases 86% Recommendations of Social Media Users 65% are 2 TIMES as likely to lead to a holiday of users gift purchase made/ received a holiday gift recommendation of users' recommendations made/received led to a purchase 33% 49% of non-users recommendations made or received of non-users led to a purchase made or received a holiday gift recommendation Brands that get social right experience higher levels of trust and a consumer that is willing to pay more for their product. 36% 0/ of Social Media Users trust brands that have a social mediapresence more than brands that do not. 52% of users are willing to pay more for brands they trust of non-users are willing to pay more for brands they trust $860.00 ON HOLIDAY GIFTS $640.00 ON HOLIDAY GFIS laverage spend) laverage spend) BRANDS ARE ONLY RESPONDING TO HALF: of brand page posts twitter facebook. 55% Brands respond to consumers via 80% 28% Who should of users who received a response to their post made a purchase as a result of the interaction. of users who reporta brand reaching out to them proactively made a purchase as a result of the interaction. you target? Which brands are getting it right? Stay tuned! MRYOUTH For our full analysis of how social advocacy led to holiday purchases this season, stay tuned for our full report debuting this January. To be among the first to receive a PDF of our report or to learn about upcoming webinars, email us at [email protected] Uniess noted above as a Black Friday /Cyber Monday specfic data point, data referenced is cumulative and part of a broader 9 week comprehensive M. Youth holiday study When brands respond, consumers are elated-feeling valued and important! .****** ,---------....

Social Media Makes The Sale

shared by kcatoto on Feb 01
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Social Media is in evolution for so many companies - it's an area of marketing, public relation and customer relations, which has grown so rapidly, many businesses have not invested the resources to g...

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Mr Youth

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Social Media
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